The new brand reflects a move beyond productions into experiences, and nods to the company’s expertise in experiential strategy, execution and amplification.
Orange marked the rebrand with a launch party at its Auckland headquarters last Thursday.
Each room was transformed into a different activation including a reptile and creepy crawly encounter, a gin and whisky room for conversation, and a reality television style confessional.
The main event space was in the Orange art gallery and featured DJ Jarrod Phillips, international gymnastic championship performers, a caricature artist and more.
Check them out at iwantorange.com
Instagram @iwant_orange
Facebook.com/iwantorangeagency