Paula Leishman on the big screen during a panel discussion at the PCOA conference last week.
Professional conference organisers need to ‘shout from the rooftops’ about how successful business events are being held right now. They also need to relook at how the engage (and for how long) with clients, sponsors and trade exhibitors, the Professional Conference Organisers’ Association (PCOA) hybrid conference heard last week.
‘Our role as PCOs is to work with our clients, translate the level of confidence we are seeing in holding events and show them the way,’ says Paula Leishman, managing director at Leishman Associates.
‘Hybrid is probably here forever, so we need to look at all the opportunities it brings.’
Leishman says conferences used to be like a ‘pop up’ experience. ‘We would bump in and set up, hold the event then break it down at the end of three days and it would be over. It is important that PCOs continue the engagement piece well after the physical event.’
Leishman, who is based in Tasmania, says that as well as making the event engaging for both the in-person and virtual audience, it is important to encourage connection by attendees with sponsors and exhibitors – before, during and after the event. The PCOA conference was held in multiple venues across Australasia (including the Park Hyatt Auckland) and streamed live to virtual attendees’ offices and homes.
(More coverage of the PCOA conference in the January / February 2021 edition of Meeting Newz Magazine.)
The All Blacks, perhaps the most admired rugby side in the world, have a lot for which to thank ‘team player’ Gilbert Enoka.
He is New Zealand’s premier mental-skills and performance coach and has built an enviable career which has taken in not only elite sporting teams but the corporate world and other fields.
Professional Convention Management Association (PCMA) and Korea MICE Association have announced a two-year strategic agreement to provide bolstered support to members of both organisations to equip them for the post-COVID return, through specialised training programs.
Fieldays, The Southern Hemisphere’s largest agri-event approximately has partnered with Trade Me to deliver their first ever online event with the online powerhouse set to streamline Fieldays’ digital transactions and customer service experience.
Conventions & Incentives New Zealand (CINZ) is urging the government to make a clear distinction between business events and mass gatherings to give domestic events a solid platform to restart under Alert Level 2.
Taking place 17-19 June at Hamilton’s Claudelands Arena and organised by the Franchise Association of New Zealand, attendance is open to members and non-members.
The New Zealand National Fieldays Society is committed to achieving its long-term sustainability goals through environmentally responsible business.
New Zealand’s tourism industry continued to make important strides towards its sustainability goals in 2019, according to research and analysis by Tourism Industry Aotearoa.
Citing the business events industry’s vast potential for taking care of people and communities, PCMA President and CEO Sherrif Karamat today announced a pan-industry initiative to raise $250,000 to help those affected by the bushfires in Australia and the earthquakes in Puerto Rico.
Barry Neame, PCOA President congratulated the ICC Venue, AV and catering, the dynamic MC duo Amanda Stevens and Andrew Klein, along with program director Tiffany Bower.
Celebrating 10 years exhibiting at the Professional Conference Organisers’ (PCO) Association Conference, Conventions & Incentives New Zealand (CINZ) and Tourism New Zealand (joined by 18 partners), have this year doubled their stand to 72sqm giving delegates room to immerse themselves in what New Zealand has in store.
Next year’s 24th CINZ MEETINGS, run by Conventions and Incentives New Zealand (CINZ) is set to be a launch pad for New Zealand’s latest experiences and new venues.
Lisa Hopkins has been appointed the new Chief Executive of Conventions and Incentives New Zealand (CINZ).
CINZ Board Chair Tony Gardner says he is delighted to announce the appointment of Lisa Hopkins, who has held senior business events leadership positions in New Zealand and offshore for over a decade.
Fieldays® continues to contribute significantly to the regional and national economy according to the recent Economic Impact Report conducted by Dr Warren Hughes of the New Zealand Institute for Business Research at the University of Waikato.
Sustainability is top of mind for delegates and organisers at the Conventions and Incentives New Zealand (CINZ) Annual Conference, which was opened by Associate Tourism Minister Hon Peeni Henare in Queenstown.
CINZ Chief Executive Sue Sullivan says for the third year in a row, the CINZ conference will be a carbon-neutral event.
The New Zealand Convention Bureaux network has adopted new logo and branding look and feel as part of a wider campaign to promote the services of Convention Bureaux to domestic organisers.
Convention Bureaux NZ chair, Amanda Graham, says "We wanted our brand to better reflect who we are and what we do, establishing a strong, new visual identity.”
Tahira Endean, head of events at SITE Global in Vancouver, Canada will be one of the headline speakers at the Professional Conference Organisers Association (PCOA) 2019 conference at the ICC Sydney on 8 - 10 December.
Meeting & Events Australia has announced its partnership with the Sustainable Events Alliance (SEA) which is a global affiliation of organisations, events and individuals who are focused on improving the sustainability outcomes of events.
Conventions and Incentives New Zealand (CINZ) is expecting another stellar year for the country’s only national business events industry showcase, MEETINGS to be held from 22 to 23 April in Auckland.
IBTM World, which takes place in Barcelona from 19-21 November 2019, has launched ‘Event Business Accelerator’, an investment and mentoring programme for young entrepreneurs. The programme will give people with an idea, product or service relevant to the events industry the opportunity to participate in an intensive mentoring programme, culminating in a live pitch for funding to a panel of potential investors at IBTM World.
Event Business Accelerator will see the selected finalists participate in an intensive mentoring programme of workshops, webinars and one-to-one sessions with a team of industry experts. The mentors will support them as they develop and scale their ideas and businesses ahead of pitching for funding to help bring their idea to fruition or to grow their existing business.
On the 19th and 20th November at IBTM World, the mentees will participate in live pitches to a panel of investors, taking part on a central stage at the heart of the event floor in a new immersive zone, IBTM Accelerate. Designed to attract and nurture entrepreneurial talent, the zone will also incorporate exhibitors and education sessions that will give delegates the opportunity to learn from other successful MICE entrepreneurs and share ideas with their peers.
IBTM Accelerate will feature several interactive discussions for the next generation of event planners; an ‘Influencers of MICE’ series led by ex-MPI president and founder of Word of MICE, Mariska Kesteloo; Future Focus – a series of sessions focusing on the future of the MICE industry, curated by Alistair Turner; and the hotly anticipated IBTM World Tech Watch Awards, which will be presented in the zone. Supporters of the new feature zone include Barcelona Convention Bureau, MPI, Word of MICE, Reed Exhibitions, La Salle Ramon Llull University, CETT-UB, Eight PR & Marketing and Reed Exhibitions UK.
David Thompson, event director, IBTM World, said: “We are delighted to announce the launch of Event Business Accelerator. IBTM is committed to paving the way for future industry talent and this initiative, and indeed the entire Accelerate zone, are platforms to do this in a comprehensive and sustained way. The zone will allow us to combine elements from our year-round content, our mentoring scheme, as well as providing opportunities for on-site learning. We very much look forward to announcing more details in due course.”
Applications for the Event Business Accelerator are now open and will close on 23rd August. IBTM World is inviting submissions from entrepreneurs up to the age of 35, who have a bright idea for an events business, product or service, or who have up to three years’ experience in running their own business related to the events industry. To apply, simply complete the submission form detailing your business proposition. The entries will be scored by a panel of industry judges, with finalists being selected and announced this September 2019.
The 2019 event is expected to welcome over 2,800 exhibitors from over 150 countries, as well as over 3,500 buyers and thousands of visitors for a packed schedule of meetings, networking and educational sessions. For more information please see ibtmworld.com.
LYNNE Schinella, who is undaunted by challenges, is hoping her approach will rub off on delegates when she addresses the PCOA19 conference as a guest speaker.
This positive professional, who addresses audience all over the world, will run a masterclass, Speak with Impact, Her class will reinforce the conference’s theme, Anything is Possible.
The risk of competing rather than collaborating, and a growing overlap, are behind an alliance agreement between three global meetings associations serving the international meetings industry.
AIPC (The International Association of Convention Centres), ICCA (The International Congress and Convention Association), and UFI (The Global Association of the Exhibition Industry) have launched a Global Alliance to facilitate collaboration and generate more comprehensive and better aligned benefits for their members.
Relevant, engaging and memorable. In the 20-plus years I’ve been designing business events, it’s clear that participants expect all three elements. The challenge is providing that environment in a way that seems personalized to hundreds or thousands of individuals.
Exhibitors from 17 regions will meet with buyers from eight countries when New Zealand’s biggest business events industry showcase, CINZ MEETINGS 2019starts in host city Auckland tomorrow.
The Professional Conference Organisers Association (PCOA) is seeking five PCOs or in-house event managers to share a short case study (approximately 10 minutes) as part of a session at the PCOA Conference & Exhibition in December.
Yvonne Adele has been named as the MC for the 11th annual PCO Association conference, to be held in the new extension to the Melbourne Convention & Exhibition Centre between 9-11 December.
Adele has previously worked with PCOA as a programme speaker, and her appointment marks the first female MC for the event in its history.