IHG Hotels & Resorts has started 2021 by refreshing its brand to further reflect the hotel group's purpose ofTrue Hospitality for Good, its evolving story, portfolio and the needs of hotel owners, consumers, and communities around the world.
Claire Bennett, chief customer officer, IHG Hotels & Resorts knows that the hospitality, meetings & events industry has faced challenges like never before. “We have an incredible family of brands, centred around connecting people, strengthening family bonds, forging business partnerships, uniting far-flung friends and engaging with our communities”. She says.
The brand refresh reflects the company’s growth to 16 brands welcoming guests and loyalty program members through the doors of nearly 6,000 hotels across 100 countries. With an updated identity, the company is focused on strengthening perception, how it engages guests, hotel owners and colleagues and better promoting the breadth of its portfolio:
“Our evolved brand articulates how we bring our purpose of True Hospitality for Good to life for our guests, hotel owners, colleagues and communities. So, as we continue to lead through and beyond the pandemic, we’re clear who we are, what we stand for and how we can help guests open up their world again when they’re ready to travel.” Says Bennett.
IHG’s family of 16 brands gives guests a wealth of choices, and presented now in four collections, helps guests make the right decision for all their travel needs:
The Luxury and Lifestyle Collection: Defined by timeless legacy bound together by distinctive design and unforgettable service. Making every journey a celebration of extraordinary experiences, each in their unique way.
- Six Senses Hotels Resorts Spas
- Regent Hotels & Resorts
- InterContinental Hotels & Resorts
- Kimpton Hotels & Restaurants
- Hotel Indigo
The Premium Collection: Makes travel personal and purposeful. Giving guests a sense of belonging and well-being, with the thoughtful details to make every trip matter.
- HUALUXE Hotels & Resorts
- Crowne Plaza Hotels & Resorts
- EVEN Hotels
- voco Hotels
The Essentials Collection: Always there, always just what you need. With the warmth and trusted experience which has come to define true hospitality.
- Holiday Inn Hotels & Resorts
- Holiday Inn Express
- avid hotels
The Suites Collection: Invites guests to settle in for longer stays, knowing the comforts of home are always within reach.
- Atwell Suites
- Staybridge Suites
- Holiday Inn Club Vacations
- Candlewood Suites