Perth's Dreamtime debut

Perth's Dreamtime debut

Tourism Australia has announced that its signature event for promoting Australia as a world-class incentive destination, Dreamtime, will be held in Perth, Western Australia for the first time.

As part of the Dreamtime programme, Australian industry will have the opportunity to meet and do business with qualified buyers from key markets including Greater China, Singapore, Malaysia, Indonesia, India, New Zealand, USA and the United Kingdom during business sessions – helping to secure future incentive business for Australia.

'Dreamtime is Australia’s largest business events showcase and taking the event to Perth is an exciting development for the city,' says Tourism Australia managing director John O’Sullivan.

'With new hotel infrastructure developments, new international non-stop flights from London and a growing incentive offering, Perth is continuing to raise its profile internationally.'

Perth Convention Bureau (PCB) chairman Kevin Skipworth says Dreamtime is the preeminent showcase event to promote Australia to conference and incentive groups around the world.

'Tourism Australia has a wonderful heritage in managing this premium event. PCB industry members will benefit enormously.'

O’Sullivan says Dreamtime has a strong track record in driving real business outcomes for the Australian business events industry.

'We know there’s nothing like experiencing Australia first-hand to drive business, and Dreamtime has proven this time and again, providing outstanding value to the Australian business events industry.

'The Dreamtime 2017 event generated more than 105 business leads to date, worth more than AUD100 million, with a media reach of over 207 million people across the globe helping to encourage more business events to Australia.

'Dreamtime is unquestionably the perfect platform to showcase our country’s outstanding products and experiences whilst also demonstrating our industry’s event delivery capabilities to buyers and media from around the world.'

The Hon. Paul Papalia CSC MLA, minister for tourism for Western Australia says the state government is thrilled that Perth Convention Bureau has secured the rights to host Tourism Australia’s Dreamtime 2019 for Western Australia.

The Dreamtime programme also includes a destination showcase, dedicated media event and networking opportunities to allow the maximum engagement between Australian industry and international business events buyers.

Dreamtime 2019 will be held from 2 to 3 December in Perth, with international buyers and media then continuing on educational visits to other Australian destinations.