In just 20 minutes, PCOA20 attendees will discover from Bernadette how to craft a series of stories that will add drama, human emotion and urgency to your application.
Bernadette is an expert in the art of crafting stories that get results. She’ll show you how to convert boring facts into punchy, persuasive and compelling ‘stories’; stories people will listen to, remember and take action on; stories that enable you to have influence and get that all-important grant.
You’ll learn how to:
- use business stories to add emotion and drama to your grant application
- turn any fact or statistic into a compelling business story
- identify the 6 key components of a great story
- choose the best stories to include in your grant application
Bernadette Schwerdt is a presentation skills expert with a solid background in marketing and advertising. She’s pitched (and won) major advertising accounts from clients such as Apple, American Express, BHP and Colgate and knows what it’s like to have to deliver under pressure.
She is a judge for the Inside Small Business Awards, Anthill Cool Company Awards and the ORIAs (Online Retailers Industry Association) and has trained thousands of SMEs on how to communicate with clarity.
She is a trained professional actress and has been seen on our TV screens in shows such as Neighbours, Winners and Losers, Jack Irish and many more. She takes those experiences from the theatrical world and packages them into helpful tips that gives delegates the tips and tools that help them succeed in small business.