Providing potential customers an immersive look inside a venue may be the way of the future, with 360° virtual tours proving a popular sales tool.

According to ScanView, which shoots panoramic images for Auckland, Waikato and Bay of Plenty event venues, hospitality and tourism businesses, providing 360° virtual tours has become a highly effective way to boost bookings.

Each virtual tour allows people to explore inside a reception venue, conference centre, individual hotel room or restaurant.