‘Customers are becoming accustomed to immediate accessibility and will expect their brand experiences to be personalised and easy to navigate. By strategically automating our MICE business using Expedia’s best-in-class technology, we can drive greater MICE sales efficiency and deliver higher customer satisfaction across our brands,’ explains Marcos Cadena, VP of Digital, E-Commerce & Electronic Distribution, Minor Hotels.

Minor Hotels is the first hotel group to launch Expedia’s white-label MICE solution in Asia Pacific, following Expedia’s earlier success in Europe.