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A flashback to the CINZ Conference in 2018 A flashback to the CINZ Conference in 2018 Terry Holt

Business Events will play a key role in tourism recovery.

Business events will play an imortant role in the tourism sector’s recovery, says Stephen England-Hall, chief executive, Tourism NZ.

Engand-Hall hosted a ‘Kickstarting the Tourism Sector Together’ webinar yesterday afternoon which also featured Kelvin Davis, Minister of Tourism and Cam Wallace, Air New Zealand’s chief revenue officer. More than 2400 people tuned in.


Kelvin Davis                         Stephen England-Hall              Lisa Hopkins                                                                    Cam Wallace

“Business events being largely business travel will be a very important segment to ensure is up and running,’ says England-Hall. “They move volumes of high-value people, to different places and in a more controlled way. “It will be a very important part of the recovery strategy, and events in general, not just business ones – sporting, music and other regional events – will become part of the recovery for much of New Zealand.”

Conventions & Incentives New Zealand chief executive Lisa Hopkins says the flow-on effect of business events, culturally, socially, economically, supports successful tourism with the objective to enrich the country. “Working with Tourism New Zealand will provide an opportunity to stimulate all regions, not just the major cities, with domestic events.” 

Air New Zealand will also be looking to put a stronger lens on business events.

“We are going to be marketing and selling in an environment that is more competitive than it has ever have been, with many airlines having a lot of capacity. We see business events as a segment that we may need to spend more focus on,” says Air New Zealand’s Cam Wallace.