“Group brainstorming is incredible for generating ideas but too many companies play in the safe, easy, comfortable zone. “Think about when you have your best ideas – beta brainwaves are when we are alert and attentive and that happens in the morning – in the shower, for example, he said.

“Good brainstorming encompassed the use of prompts - written, oral and visual. Your brain fires differently with different visual stimulation. Go outside; visual prompts with no relevance to your topic will fire your brain.” Group and solo brainstorming can both be helpful, he added. 

“Quantity is your friend – take as many ideas as you can, keep it moving, prompt, ideas belong to everyone, go wild. Take as many ideas as you can then move to concepts and then onto the final solution.”