Meeting planners surveyed reported high rates of personal enthusiasm for health and wellness in their meetings.
Perhaps even more importantly, planners reported that their clients and companies would agree‘wellness is a critical focus’.
The research highlights a shift in personal values to incorporating mindfulness into every aspect of peoples’ liveswith self-care front of mind.
Melbourne Convention Bureau’s General Manager Business Development and Bids Beverley Williamson says ithas become clear that this is no different for the meetings and events industry.
“Delegates expectations now demand that event planners keep up with a trend that is not going away, in order to stay competitive in the ever-changing world of events”.
The question is, how can events incorporate wellness in a way that will positively impact delegates’ experiences and leave a real mark in their conference or incentive trip journey.
“it’s not as simple as adding one element in the wellness space,” says Ms Williamson.
“There must be a holistic approach to the entire program in order to align the event with delegates’ personal lives.
“The event strategy would have to include wellness as an objective and identifying trends that relate to theindustry and audience would facilitate how to better incorporate wellness into your event.
“The ‘nice to have’ mindfulness elements should become standard practices for all meetings”, adds MsWilliamson.
With that in mind, the Melbourne Convention Bureau has compiled five ways to getting on the wellness wagon and boost your delegate experience.
Research quoted from The IRF 2019 Wellness in Meetings and Incentive Travel Study, February 25, 2019 by The Incentive Research Foundation.