Tourism Minister Kelvin Davis announced details of how the $50 million Regional Events Fund will be allocated, confirming that regions will take the charge on driving domestic tourism, as part of the Government’s tourism recovery plan and support for jobs. “One of the ways we are supporting all regions’ economic recovery, but particularly those who have been impacted by the downturn in international visitors, is by boosting domestic tourism through investment in the New Zealand events sector,” Kelvin Davis said.
“We are supporting the events sector as Tourism New Zealand advice indicates that up to one third of domestic travel is primarily driven by people looking to take part in events. “Through this fund, we will empower regions to make the decisions around how the money is spent and what events are most likely to drive domestic visitation for their region. This means they can invest in existing events, developing new ones, capability building or events coordination.
“Critically, this is a medium-term fund and is designed to provide funding certainty across the next two to four years, and will be especially helpful for 2021 and beyond,” Davis says
The funding will be distributed to nine groupings of Regional Tourism Organisations (RTOs), using the same regional boundaries as the nine existing International Marketing Alliances. This will encourage collaboration between regions and ensure accountability over how money is spent.
Conventions & Incentives New Zealand (CINZ) chief executive, Lisa Hopkins says the industry is pleased to see more support going into the events sector.
“It is good to see the sector has been recognised as an important driver of the domestic visitor industry, and business events have been acknowledged as a high-value contributor to regional visitation,” she says.
The Regional Events Fund comes as a welcome addition to the government’s recently announced Domestic Events Fund, in which 20 of the 200 events receiving support were conferences and business events. The mechanics of how the fund will be distributed is still being worked through with further announcements to come.
“CINZ will be encouraging the regional tourism organisations to ensure business events have a fair share of the fund and offer support to the New Zealand Convention Bureaux as they work through the process,” she says.
|IMA||$ million||RTOs covered|
|Northland & Auckland||$19.00||Auckland, Northland|
|Thermal Explorer Highway||$3.75||Waikato, Rotorua, Lake Taupō, Ruapehu|
|Pacific Coast Highway||$2.00||Coromandel, Bay of Plenty, Hawke’s Bay, Gisborne|
|Western North Island||$1.00||Whanganui, Taranaki, Manawatu|
|Wellington & Wairarapa||$3.50||Wellington, Wairarapa|
|Nelson & Marlborough||$1.50||Nelson, Marlborough|
|Canterbury & West Coast||$7.00||Christchurch, Aoraki, Mackenzie, Hurunui, West Coast, Kaikōura|
|Southern Lakes||$8.50||Wanaka, Queenstown, Central Otago, Fiordland|
|Pure Southern Land||$1.50||Dunedin, Southland, Waitaki, Clutha|
|Total to IMAs||$47.75|
“The planning and development of the Fund is well underway, and we are working closely with the national body Regional Tourism New Zealand and the Regional Tourism Organisations,” Kelvin Davis says.
“I am also pleased to announce that as part of the Fund, Tourism Recovery Ministers agreed to provide $2 million to support the annual business-to-business tourism trade event for New Zealand, TRENZ.
“This funding will allow the event manager Tourism Industry Aotearoa, in close partnership with Tourism New Zealand, to evolve TRENZ so it can continue to flourish in 2021 and beyond,” Davis says.