Finding a location accessible for New Zealand and Australian qualifiers, along with all the on-ground requirements (accommodation, conferencing, local experiences, transfers, restaurants) was one thing. Creating an exceptional automotive experience, aligned with their brand and fleet was another.
With the event scheduled for mid-winter in New Zealand, the challenges were significant as airport, road closures and weather disruptions are common. OneNineFive needed the ideal location and a world-class Plan A, with a rock-solid Plan B – and to be ready to react to changes as they came.
A site visit was made to Queenstown, New Zealand. This beautiful lakeside town is a true winter paradise, with excellent infrastructure and services for incentive and reward programmes. It was the ideal destination to deliver Mitsubishi Motors a hi-octane winter driving experience in the Southern Alps.
Place the passionate and innovative OneNineFive team alongside high-performing Mitsubishi staff (behind the wheels of high-performing Mitsubishi vehicles) in an alpine environment and you have memories to last a lifetime.
OneNineFive collaborated with The Southern Hemisphere Proving Ground (an exclusive vehicle testing facility) and other local operators. They created a week-long programme of events and driving experiences unlike anything seen before in the Australasian automotive sector.
“Straightforward in concept but likely fraught with many practical considerations for health and safety in execution, the testimonies imply much delight. Well done!”
“A unique bespoke experience designed for the audience, with all logistics and production running seamlessly.”
“The idea to challenge the Mitsubishi vehicle at the largest facility in the South Hemisphere is nice. The testimonials and images had more than sufficiently summarized where it stood with regards to the event objectives.”