“Jenny has been with Tourism Australia for almost twelve years now and, during that time, has done a tremendous job in driving the economic benefit for Australia within the New Zealand market,” Tourism Australia’s managing director, Phillipa Harrison, said.
Tourism Australia’s focus in New Zealand in recent years has been on targeting the lucrative Business Events sector, however, these activities will now be managed from the organisation’s headquarters in Sydney. The shift follows a global review of Tourism Australia’s strategy, which has already seen its UK business events operations successfully centralised.
The news has created quite a stir amongst NZ based business event owners/managers, 27 of which, have joined together to sign a letter sent to Tourism Australia, expressing their concerns and suggesting that NZ is seen as a domestic market.
Penny Lion, Tourism Australia’s executive general manager events says “New Zealand has long been an important market.”
“Our plans for the year ahead will be shared shortly but rest assured it will be a similar calendar of activity, if not more, of what we have run before. The business events showcase, customer advisory panels and educational programs and so on”.
“In addition, we will ramp up our marketing activity which has been delivered by the business events team in Sydney for the last few years, including the delivery of Australia NEXT, the bespoke publication designed and delivered specifically for the needs of the New Zealand market,” says Lion.