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Corporate events a growing segment of business travel

Tuesday, 23 July 2024 21:44

Business meetings and corporate events have emerged as a significant and growing segment of business travel, according to CTM’s 2024 Global Customer Survey which found that 90% of respondents expect to travel the same amount or more for customer meetings in the coming year. Additionally, 85% expect to travel the same or more for internal meetings, and 84% for conferences and tradeshows.

“People prefer to engage in person,” says Nicole Kolotas, general manager, CTM Meetings & Events AU/NZ. “Online conversations or calls can only achieve so much and often create an invisible barrier to genuine connection. It’s often the incidental moments at live events that strengthen business relationships – the conversation sparked by the previous session’s speaker or the casual brainstorming over a shared meal.

“Our survey also revealed that when it comes to business events, our Australian and New Zealand customers most valued ease of travel, competitive pricing and cutting-edge technology."

In other news from CTM, the company has rebranded its specialist meetings and events division ETM to ‘CTM Meetings & Events’. The decision comes as CTM recognises an increased opportunity for businesses to drive savings, efficiencies and duty of care through a more strategic, integrated approach to managing corporate and event travel.

"Business travel is evolving, and we’re thrilled to be evolving with it. We are passionate about delivering highly creative and strategic corporate events that deliver results for businesses of all sizes. Our rebrand is all about making the journey smoother and more rewarding for our customers,” said Kolotas.

Training gets region focused on the future

Tuesday, 23 July 2024 21:27

 

Tourism Bay of Plenty recently hosted its third business events training day, facilitated by Tania Adolphe and Sarah Hillman from Tourism Marketing Solutions (TMS).

More than 30 operators have now been brought up to speed to understand the level of service and competency required across the many suppliers that serve the business events market.

These operators also now have a clear picture of the region’s ambitious plans to develop its offerings and cement its position as a key player in the conference, meetings and incentives sector.

This month’s TMS.Workshop was attended by many of the new venues and bespoke experiences which are popping up in the Coastal Bay of Plenty and offering outstanding locations and experiences for delegates. The interactive nature of the training consistently rates highly with participants, who enjoy the hands-on learning and the opportunity for valuable networking with fellow operators.

The day included a breath work session by Rake Healing – an innovative mindfulness sand art activity – enticing delegates to get out of the conference room and get some sand between their toes while creating works of art.

An additional strategy day saw Tourism Bay of Plenty meet with key BE partners Tauranga City Council Venues, Bay Venues, and Trinity Wharf Tauranga to focus on growing the number of business events in the region.

New industry education registrations strong

Tuesday, 23 July 2024 01:08

Tourism Industry Aotearoa has announced that 120 users have signed up to the industry’s new education programme, Akiaki, in just two days.

NZ Hotels hit hard

Tuesday, 23 July 2024 00:57

Decline in domestic demand hits NZ hotels hard this winter.