The package responds directly to calls from the Australian tourism sector, and includes funding for the following initiatives:
• A domestic marketing campaign ($20 million)
• Increased funds for Tourism Australia to carry out an international marketing campaign ($25 million)
• Increased funds for Tourism Australia’s International Media Hosting Program ($9.5 million)
• Increased support and funding for the Australian Tourism Exchange ($6.5 million)
• A regional tourism events initiative ($10 million), and
• Funding to support the mobilisation of global diplomatic network ($5 million)
Tourism Australia has welcomed the announcement, and will provide further information about its specific initiatives over the coming weeks.
“Today’s announcement of a tourism recovery package will provide much needed support for Australia’s tourism and hospitality industry and the thousands of tourism businesses that underpin it.
“Our incredible tourism businesses and operators in fire-affected regions are doing it tough right now and it is vital we encourage Australians and internationals tourists to visit these communities so they can thrive again. As well as supporting these communities, non-affected regions are still feeling the pinch and this package will also highlight that these regions are still offering incredible experiences and want tourists to visit.
“Tourism Australia looks forward to working with its State and Territory Tourism partners and the industry to implement the various initiatives within this package over the coming weeks and months to encourage Australians and international travellers alike to explore Australia’s many wonderful destinations and experiences, and help keep our tourism industry strong.”
Phillipa Harrison, managing director, Tourism Australia