Melbourne's newest venue debuts at AIME

Melbourne's newest venue debuts at AIME

Hosted buyers attending the Asia Pacific Incentives & Meetings Event (AIME) experienced Melbourne’s newest event space The Timber Yard in Port Melbourne.

Melbourne Convention Bureau (MCB) chief executive officer, Karen Bolinger said the undisclosed location for the event and unassuming venue façade certainly added to the evening intrigue.

'This urban sanctuary built from reclaimed timber, old steel and spotted with lush greenery was designed to bring the flavour and personality of the country into the city, and I believe it is set to become a landmark Melbourne venue of unprecedented size and event flexibility.'

As the first official social event on the AIME 2019 calendar, hosted buyers were provided with the opportunity to catch up with old and new friends, make new business connections and settle into a week of uncovering Melbourne’s appeal as a leading business events destination and one with serious sustainability credentials.

In welcoming the 300 plus guests, Bolinger detailed the bureau’s commitment to working collaboratively with all partners and the business events industry on supporting initiatives that strengthen the city’s eco-credentials.

'Melbourne has been ranked the number one sustainable city in the Asia-Pacific region for business events in the Global Destination Sustainability Index (GDS-Index) for the second consecutive year.

'MCB actively contributes to, and promotes, the city’s sustainability credentials to the business events industry in Australia and globally, and we are proud to partner with The Timber Yard. It is venues such as this - built on the philosophy of recycling, up cycling and bringing people together for amazing business events, that hopefully contributes to Melbourne retaining the number one title for a third year to come.'

Guests were also welcomed by City of Melbourne Lord Mayor, Sally Capp, who acknowledged the success of MCB in capturing the pulse of the city through its Uncover Melbourne famil programme.

'Melbourne offers a wide range of immersive experiences which delegates are looking for. The MCB has an incredible knack in showcasing our city, which contributes to ensuring Melbourne remains one of the world’s leading business events destinations.'

Showtime Event Group were welcomed back for the second year running as the as the exclusive caterer for this event, with furniture, styling and event production executed by Harry the Hirer, and entertainment provided by Solution Entertainment, all proving their creativity, adaptability and professionalism.

'Melbourne is renowned as the events capital of Australia and MCB plays an important role in demonstrating this to the business events sector. Connecting our long-time partners with our newest provided a great opportunity to showcase their ability and Melbourne’s business events flair.' says Bolinger.