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Monday, 20 March 2023 20:45

Fiji’s Shot of Happiness Project 

Shot of happiness project Shot of happiness project

Tourism Fiji celebrated International Day of Happiness on Monday with the launch of a new initiative – the Shot of Happiness Project. 

For 24 hours, Fijian locals took over the Tourism Fiji Instagram feed, sharing 24 unfiltered and authentic moments from the archipelago. 

Despite the fact that the hashtag #happy has over 688 million postson Instagram, studies show the detrimental impact filtered and edited images can have on mental health and body image. 

By showing how people can embrace the beauty of unedited moments in their lives, Tourism
Fiji hopes to encourage the world to spark more moments of authentic happiness, inspired by the infectious joy and culture of the Fijian people. 

The Shot of Happiness Project saw the local community, armed with a handful of disposable cameras, take one shot of what makes them happy.