Indigenous event heads to Waikato

Waikato will welcome around 800 international indigenous studies experts in June 2019. The event will put the region on the world stage as a cultural hub and is expected to deliver more than $1.7 million to the economy.

Tourism New Zealand worked with the University of Waikato and Hamilton and Waikato Tourism to secure the annual Native American and Indigenous Studies Association (NAISA) conference.

‘Waikato’s strong cultural links, activities and the University’s indigenous studies expertise was a winning combo and convinced the event organisers to bring the conference to New Zealand for the first time,’ says Lisa Gardiner business events and premium manager, Tourism New Zealand.

Tourism New Zealand works closely with New Zealand’s universities, regional convention bureaus and industry to attract international business events to the country.

Over the last four years events that will deliver over $310 million to the New Zealand economy and bring nearly 100,000 people to the country were secured.

Jason Dawson, CEO, Hamilton & Waikato Tourism says it’s a huge achievement for the region to secure a significant international conference like NAISA.

‘Hamilton and Waikato is now the third largest region behind Auckland and Wellington for conventions, meetings and business events for the year ending March 2017,’ he says.

‘Every conference we can secure for Hamilton and Waikato is significant for the region, regardless of the sector or size. Conference delegates are also influenced to return for a future holiday based on their positive Waikato experiences.’

Dawson says a delegate attending a business event was worth twice as much of a leisure traveller to the region, with an average delegate per night value of $350 per night for international delegates and $509 per night for domestic delegates.

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