Tourism New Zealand works closely with New Zealand’s universities, regional convention bureaus and industry to attract international business events to the country.
Over the last four years events that will deliver over $310 million to the New Zealand economy and bring nearly 100,000 people to the country were secured.
Jason Dawson, CEO, Hamilton & Waikato Tourism says it’s a huge achievement for the region to secure a significant international conference like NAISA.
‘Hamilton and Waikato is now the third largest region behind Auckland and Wellington for conventions, meetings and business events for the year ending March 2017,’ he says.
‘Every conference we can secure for Hamilton and Waikato is significant for the region, regardless of the sector or size. Conference delegates are also influenced to return for a future holiday based on their positive Waikato experiences.’
Dawson says a delegate attending a business event was worth twice as much of a leisure traveller to the region, with an average delegate per night value of $350 per night for international delegates and $509 per night for domestic delegates.