Meeting Newz Nov/Dec 2023

Curated by BEAM in collaboration with the 2024 Knowledge Program Advisory Committee, the Knowledge Program will launch AIME on 19 February 2024. Two keynote speakers will explore the intricate dynamics of glocalisation's transformative impact: award-winning marketing executive Lisa Ronson (supported by Saxton Speakers Bureau), and bestselling author, TV host and founder of the 100 Things movement, Sebastian Terry (supported by ICMI). Joining the keynote speakers, a mix of industry business leaders and renowned professionals will address more than 600 global event professionals attending the Knowledge Program on the first day of AIME 2024. El Kwang, BEAM Founder, Chief Engager and 2024 AIMEbassador says the focus of the Knowledge Program in 2024 is to offer content that is not only pertinent but also practically applicable to the current needs of the global business events industry. “This is particularly important for the AIME community, which seeks immediate, actionable insights to keep pace with the rapid technological innovations experienced over the last year,” he says. Kwang says the Knowledge Program has transformed from a 'nice-to-have' feature to an essential element of a global industry trade show such as AIME. “It is increasingly serving as a platform for co-learning, fostering psychological and social connections within the community. AIME 2024 will run 19 –21 February 2024 at Melbourne Convention and Exhibition Centre. For more information or to register to attend AIME visit: aime.com.au What makes me thrive is witnessing the tangible human energy that emanates from the Knowledge Program, spilling over into social gatherings and animating the show floor,” he says. The 2024 Knowledge Program Advisory Committee has been tasked to address several key challenges in the global business events industry, Kwang says. These include managing heightened expectations and diverse needs, alongside the prevalent issue of shorter attention spans. “A critical balance must be struck between covering broad business topics and diving deep enough to provide meaningful insights,” he says. As part of the Knowledge Program there will be concurrent breakout sessions focusing on the 4P's: People, Planet, Purpose, and Profit. Kwang says a new highlight for 2024 is 'The Pitch', where the leading speakers from each session will have 60 seconds to pitch their topics to the plenary participants. “It's going to be fascinating to see how participants prioritise their preferences in this dynamic format,” he says. The AIME 2024 Knowledge Program is attended by Hosted Buyers, Media, Exhibitors and Visitor Buyers who upgrade their ticket, but opportunities for education and inspiration continue for all attendees on the following days of AIME, at the Ideas Academy presented by Spice Magazine. [ AUSTRAL I A – A IME 2024 AIME KNOWLDEGE PROGRAM THE 4PS OF GLOCALISATION – EXPLORING THE RELATIONSHIP BETWEEN GLOBAL INSIGHTS AND LOCAL NUANCES El Kwang - Founder of BEAM Sebastian Terry – Keynote Speaker Lisa Ronson – Keynote Speaker [46] meeting newz [november december] 2023

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