Meeting Newz Nov/Dec 2023

Key events in the programme included the Dreamtime business session – a full day of face-to-face business meetings – the welcome event and dinner, a breakfast and showcase day, and gala dinner. This was the first Dreamtime to be held since 2019 due to the global pandemic and was an important opportunity for qualified buyers from Greater China, Singapore, Malaysia, Indonesia, India, South Korea, Japan, New Zealand, North America and United Kingdom to reconnect with Australian industry sellers. Tourism Australia managing director, Phillipa Harrison, says with Australia continuing to rebuild a pipeline of international business events it was now time to welcome international business events planners back to Australia for Dreamtime. “In 2019 the business events sector was a major contributor to the Australian visitor economy attracting more than one million visitors who spent A$4.5 billion. Dreamtime will play a key role in helping us get back to those levels,” Harrison says. Eighty international buyers, of which 12 were from New Zealand, held face to face meetings with around 90 Australian industry sellers at Dreamtime business sessions at the Adelaide Convention Centre. Tourism Australia’s executive general manager of commercial and business events Australia, Robin Mack, says Dreamtime provides the perfect platform to demonstrate Australia’s event delivery capabilities and the event has a strong record of securing future incentive business. “As Dreamtime 2023 is the first in four years there is also a wealth of new product available, with many of our destinations undergoing unprecedented infrastructure development with Adelaide, for example, adding the Sofitel Adelaide, Adelaide Oval Hotel, Eos by SkyCity, and soon Adelaide’s first Marriott Hotel.” New Zealand buyer, Liz Maxwell, managing director of ESP Ventures, has a corporate conference travelling to Adelaide next year and was delighted to be visiting the city and region. “It was a perfect opportunity for me to meet with a range of suppliers and, after the Dreamtime programme we experienced, re-thinking a couple of elements of the conference social programme in order to include. “An essential element is the direct flight from Auckland and the support from Business Events Adelaide. This has been a great reminder of all the region has to offer and we are already working on another corporate event for 2025.” Auckland-based Winnie Fong, general manager of C&I Travel Specialists, describes Dreamtime as one of her favourite Australian trade shows. “It has great suppliers and well thought out pre and/or post famils,” she explains. “This year did not disappoint with this recent trip taking me to two unexplored areas for me, that being the Adelaide Hills and Kangaroo Island. “I’ve known from past trips that Adelaide is renowned for its vibrant culture, beautiful parks, charming villages such as Hahndorf, vineyards, markets and historic architecture,” continues Fong. “From a conference perspective, Adelaide is increasingly becoming recognised as a competitive conference and business destination. Adelaide Convention Centre boasts world-class convention and exhibition facilities and is centrally located along the River Torrens. “The city centre provides a diverse range of accommodation options, including luxury hotels, boutique accommodations and more modest choices. What I liked the most, was many hotels are situated in close proximity to the convention centre and the shopping/ business district. “After the business sessions have concluded, groups can enjoy wine tastings and experiences, both within the city, like Penfolds which is a stone’s throw away, and in nearby regions like Hahndorf or the eccentric d’Arenberg Cube. Fong was impressed with the region’s culinary scene which she found outstanding. “It’s a real mix of international and local flavours that provides excellent options for dinners and networking events. Business Events Adelaide CEO, Damien Kitto was delighted to welcome Dreamtime back to Adelaide with international agents and media to be able to see for themselves how the city can tailor a truly bespoke corporate incentive experience. “Adelaide has all the infrastructure and high-quality venues expected of a modern city but has retained its boutique charm. We are so fortunate to be able to easily show our visitors world-class unique experiences in the Barossa Valley, McLaren Vale and Adelaide Hills, all within an hour of the city. Those looking for an affordable and sustainable destination will find everything they need right here in Adelaide.” Pre and post familiarisations took place around the country for international buyers and media. The programme was delivered in partnership with Business Events Adelaide and airline partners Cathay Pacific and Singapore Airlines. ADELAIDE/TARNTANYA WAS THE HOST CITY FOR TOURISM AUSTRALIA’S SIGNATURE INCENTIVE SHOWCASE, DREAMTIME, IN NOVEMBER WHICH WAS DESIGNED TO INCREASE AWARENESS OF THE INCENTIVE TRAVEL AND EVENT OPTIONS FOR INTERNATIONAL BUYERS, PLANNERS AND INFLUENCERS. [ AUSTRAL I A – DR EAMT IME ADE L A I DE ADELAIDE ON THE MAP FOR INCENTIVES By Terry Holt [42] meeting newz [november december] 2023

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