Meeting Newz January / February 2021

“I worked with Claire Webber of Event Solutions on a conference for 250 people and 35 exhibition stands at Cordis after the second lockdown,” says Clapham. “I don’t think I will go back to printed badges now.” Technology provider Ungerboeck released its ‘We Will Event Again’ video campaign at the end of 2020. The campaign reflects on the challenges faced by the event industry over the past 12 months but is also designed to send an uplifting message to the sector as it looks to the year ahead. The video opens with the difficulties venues and event professionals have experienced since the beginning of the global pandemic, before highlighting how the event industry adapted and innovated to create and deliver new event experiences. Contactless registration systems linked to an app and negating the need for printed badges is a technology that has come of age since Covid and will probably be a permanent feature of events, says Donna Clapham of Workz4U Conference Management. set to be part of permanent landscape We’ l l event again, says Ungerboeck The same event involved 15 international speakers, all live streamed, and Clapham sees interesting developments there too. At BE Reconnected in Auckland she caught up with Carl Schodt of Shotz productions, who was promoting hologram technology. “I would definitely consider using that in the future,” says Clapham. “When you compare it with the cost of bringing in an international speaker it is about three quarters of the cost, but more than that is the wow factor of the technology. I think it is the kind of thing organisers will be looking for – it’s something a bit different and it can actually be delivered now.” Schodt says the holograms are proving popular, both in terms of beaming people in live or having a pre-recording. “You can “Event professionals have had to be resilient through 2020 and we are proud to be part of such a strong community; one which we have belonged to for over 35 years. With virtual events getting tired, there is a significant pent-up demand for in- person events,” says says Manish Chandak, president and CEO of Ungerboeck. “The bounce back will be huge, and we will be there to support the industry and help our customers make up for the lost revenue, lost time, and lost connections.” This campaign highlights a specific statement: “We will meet again, we will exhibit again, we will conference again, we [ TECHNOLOGY pre-record a presentation and use it across an event in multiple places at one time – across Auckland, Nelson and Christchurch for example.” MC Greg Ward says that live events have been back on the radar since November but there is continuing demand for digital solutions. Responding to that, Ward has set up a full studio in Whangaparoa, both for recording video presentations and presenting live streaming. “It has been important to take this opportunity to grow the skill base and match market needs,” says Ward. “It was a fast learning curve for the industry in 2020 and some people have progressed quicker than others.” will cheer again, and we will event again”. A best practice guide on running hybrid events has also been released by Ungerboeck. Hybrid Events Best Practices eBook for Venues is an online resource with input from venues around the world – including Auckland Live and Gold Coast Convention and Exhibition Centre. The guide points out that more than 70% of event professionals planned a hybrid concept event in 2020 and discusses how venues have adapted to the new landscape and the role that technology plays in the transformation. 2020’s innovations [26] meeting newz [january february] 2021

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