Meeting Newz January / February 2020

PCOA ] Anyone can video We are addicted to the convenience of our smart devices, says Get Video Smart’s Julian Mather, in his Deep Dive Session at PCOA19. So why not use that to even greater professional advantage? If you believe building relationships with clients is important, then video is the way to go, he believes. He puts forward a compelling argument not least that anyone can produce a simple, meaningful and tight video presentation instead of the ‘dull, undisciplined and misguided’ content that so often finds its way online. You can do it yourself; video literacy and confidence are not negotiable or separable. There are three basic tenets, he says - Level, Locate and Lock; Walk, Talk and Twist; Shoot, Shift and Show. The first addresses the issue that most people shoot phone video from arm’s length, looking down into the lens, as this is the most comfortable position. However, you should actually look the lens right in the eye. That is – bring the lens level with your eye, locate subject and lock it in. For the second you need a selfie stick, particularly to twist and show what you are talking about and finally add movement – shoot from higher up, lower down and straight ahead. All this can be easily edited on your smart phone. To illustrate this, Mather shot and edited a video in less than a minute. Bloomin’ marvellous sponsorship tips Lucy Bloom would stick out in a crowd even if she didn’t have bright pink hair. The lively entrepreneur had delegates at PCOA 2019 laughing out loud at her journey from stroppy teen to successful fundraiser. There are three things critical to getting funding, she says - connect, customise and close. To connect, she reckons, has never been easier with technology like LinkedIn’s Linked Helper. This includes functions, amongst others, that invites people to connect, messages first connections, creates autoresponder messaging for new connections and invites first connections to join a group. To customise, ask the would- be sponsor what they want and what their expectation as a sponsor is. Ten years for CINZ AND TNZ To mark ten years of attending the PCOA Conference, CINZ and Tourism New Zealand, along with 18 partners, doubled their stand size, giving delegates 72sqm in which to discover what Aotearoa can offer them. The team was distinctive in its Tiaki Promise T-shirts and represented opportunities from Dunedin to the Bay. of Islands. Tourism New Zealand also sponsored keynote speaker, Tahira Endean, head of events for SITE Global in Canada who spoke about intentional collaboration. “PCOA is a great opportunity to network with and connect with buyers. Due to our direct Brisbane flights and tertiary reputation Dunedin is an attractive destination for the Australian market.” Nicole Carvell, Business Events Tourism Advisor, Enterprise Dunedin “Shoot wide shots, mid shots and close ups; Shift up, down and in; Show where you are, what’s happening and who’s reacting.” Julian Maher’s tips on shooting a video. “I really enjoyed networking with delegates from all sectors of our industry and from all corners of Australia and New Zealand.” Heidi Heming - Business Development Manager, Australia, CINZ “Make every single page of the proposal about the sponsor.” Lucy Bloom’s closing comment from her sponsorship presentation. “The PCOA conference was fantastic for a variety of reasons. The increased size of the New Zealand stand meant that we had a great impact. We were easily identifiable wearing our Tiaki Promise T-shirts. The content was relevant and inspirational, and I made a lot of great contacts.” Amanda Graham - Convention Bureau Manager, Hamilton & Waikato Tourism Quips, Quotes And Quibbles shared his journey of overcoming significant challenges around addiction and mental health during his presentation, based on his inspirational book, Back After a Break. Networking event simply divine It was all aboard for a tropical cruise as Starship Sydney, the city’s largest cruising glass vessel, took delegates out onto the harbour for a networking event in collaboration with event styling company, Divine Events. Spread over three levels, each with three-metre-high surround glass windows, the vessel offers unrestricted views and free flowing open spaces, including tables and seating on deck. Starship Sydney left from Kings Street Wharf (Darling Harbour) and cruised off under and beyond Sydney’s famous Harbour Bridge on a two-and-a-half-hour round trip. Rick Nunez Divine Events’ general manager said the company took inspiration from current trends and the surroundings decorating the newly refurbished vessel. “Our team of stylist went about re-creating a tropical theme to heighten the mood for attendees. It is important to relate to the guests in any environment through the styling pieces chosen. It is amazing how integrating a theme or displaying items that become talking pieces, can lift a mood in an event like a conference and ensure positivity throughout the whole of the event.” Starship Sydney has a dedicated lounge deck and multiple bars, and can cater for 140 – 500 seated and 200 – 950 cocktails. Amenities include private VIP room, an adaptable dance floor, smart AV, air-conditioning, nine plasma televisions, microphone and an integrated car lift. Jess Carlson, AccorHotels (centre) talking with Annabel Mackey and Nicola Hart, both of Consec – Conference and Event Management meeting newz [january february] 2020 [57]