Lucy Bloom - Connect, Customise and Close Lucy Bloom - Connect, Customise and Close

In the Pink

Lucy Bloom would stick out in a crowd even if she didn’t have bright pink hair. The lively entrepreneur had delegates at PCOA 2019 laughing out loud at her journey from stroppy teen to successful fundraiser.

There are three things critical to getting funding, she says - connect, customise and close.

To connect, she reckons, has never been easier with technology like LinkedIn’s Linked Helper. This includes functions, amongst others, that invites people to connect, messages first connections, creates autoresponder messaging for new connections and invites first connections to join a group.

To customise, ask the would-be sponsor what they want, what their expectation as a sponsor is. And to close, make every single page of the proposal about the sponsor.