In May 2014, Martin was appointed as director of sales and marketing for the Sofitel brand in New Zealand with her portfolio increasing in May last year to include director of luxury sales and marketing - New Zealand, Fiji and French Polynesia.
Martin has already commenced her new role with EVT and says she has hit the ground running.
'My initial focus will be three-fold - firstly, to support the hotels to achieve their overarching objectives, secondly to draw on my luxury knowledge to enhance the guest value proposition with new, enticing experiences, and thirdly to develop owner advocacy.'
Martin is one of New Zealand’s most experienced and talented travel sales marketers says Simon White, general manager for EVENT Hotels and Resorts brands.
'Tracy is highly motivated and along with her extensive hotel opening, revenue and owner relationship experience, Tracy has notable sales and marketing knowledge across all market segments with impressive domestic and international contacts. Her ability to think strategically with a consumer focus makes her the ideal person to lead the sales strategy across the Rydges and QT brands in New Zealand.'