Stu Robertson and Alexina Van Nes, I Want Orange; Paul Hailes, Tourism Media Group at the brand launch Stu Robertson and Alexina Van Nes, I Want Orange; Paul Hailes, Tourism Media Group at the brand launch

Orange has rebranded

Orange Productions has officially rebranded to I Want Orange.

The new brand reflects a move beyond productions into experiences, and nods to the company’s expertise in experiential strategy, execution and amplification.

Orange marked the rebrand with a launch party at its Auckland headquarters last Thursday.

Each room was transformed into a different activation including a reptile and creepy crawly encounter, a gin and whisky room for conversation, and a reality television style confessional.

The main event space was in the Orange art gallery and featured DJ Jarrod Phillips, international gymnastic championship performers, a caricature artist and more.

Check them out at iwantorange.com
Instagram @iwant_orange
Facebook.com/iwantorangeagency