New Zealand’s biggest-ever team of business events suppliers is set to exhibit at the PCO Association Conference from 9 to 11 December in Melbourne.
This year, 19 venues, hotels, convention bureaux and activity operators from across the country are joining Conventions & Incentives New Zealand (CINZ) and Tourism New Zealand at the Melbourne Convention and Exhibition Centre.
CINZ Australia manager, Sharon Auld, says it is New Zealand’s largest contingent in eight years at the PCOA Conference, and this year they will be ready to greet delegates on a new 100% Pure New Zealand stand.
'Our growing team reflects the expansion of venue infrastructure and opportunities across the country. We are excited to update delegates on the realm of options in New Zealand and the significant developments, including the two new convention centres in Christchurch and Auckland opening in 2020.'
As part of the conference programme, Tourism New Zealand has invited futurist and sought-after speaker, Rohit Talwar to explore the opportunities and challenges arising from the global forces driving change and creating new business potential in the meetings industry.
PCOA delegates will also have a chance to apply for the 2019 CINZ MEETINGS Hosted Buyer programme, with applications going live at next month’s conference.
Joining CINZ and Tourism New Zealand are at PCOA Conference 2018 are: Air New Zealand, Auckland Convention Bureau, Auckland Conventions Venues and Events, Auckland Museum, Business Events Waikato, Business Events Wellington, ChristchurchNZ Convention Bureau, Cordis Auckland, Destination Rotorua Business Events, Dunedin Convention Bureau, Heritage and CityLife Hotels, Hobbiton Movie Set, Napier Conference Centre, New Zealand International Convention Centre (NZICC), Queenstown Convention Bureau, Rotorua Energy Events Centre, Te Pae Christchurch Convention Centre, Venues Wellington, and Wayfare (Real Journeys).
Anna Hayward, Auckland’s Convention Bureau manager has received the 2018 Conventions and Incentives New Zealand (CINZ) Outstanding Contributor Award.
CINZ chief executive Sue Sullivan presented the award at the business events industry’s 42nd annual conference today.
Hayward has been managing the Auckland Convention Bureau (ACB), part of the destination division of Auckland Tourism, Events and Economic Development (ATEED) for the past 11 years and played a key role in establishing the convention bureau activities for Auckland.
'Anna is passionate about ensuring Auckland is positioned as a truly international city when conference organisers are considering their options. Her wealth of experience has ensured that business event planners create unforgettable legacy events in Auckland. She has made a major contribution to putting New Zealand on the world map as a serious business events destination,' says Sullivan.
Hayward has also been a significant contributor to the industry through her activities as a board member of the New Zealand chapter of the Society for Incentive Travel Excellence (SITE), and chair of the New Zealand Convention Bureaux (NZCB).
Over the years, she has driven a substantial increase in growth and market share for Auckland.
Since managing the bureau, Hayward has led the team in conjunction with ACB members and industry partners to secure in excess of $200m worth of business events into Auckland, launched the Auckland Advocate Alliance programme (the first business events ambassador programme of its kind in New Zealand) and formed the Auckland International Business Events Advisory Group (AIBEAG), a group of world-leading experts to support ACB in providing strategic guidance and leadership.
The annual CINZ Outstanding Achievement Award honours an industry person who has shown real commitment over many years to the sector, both domestically and internationally. The recipient is recognised for working collaboratively, having a strong voice, taking a holistic approach and most importantly, delivering results.
The CINZ Outstanding Contributor Award is sponsored by industry mentor, David Hall and Jane Hunter of Hunter’s Wines, who gifts a case of award-winning wine to the recipient.
Four new members have been elected and two re-elected to the Conventions & Incentives New Zealand (CINZ) board following its annual general meeting in Auckland today.
Prue Daly from the New Zealand International Convention Centre (NZICC) and Simon Thompson from Te Pae (platinum category), Amanda Graham from Hamilton & Waikato Tourism (gold category), and Kiri Atkinson-Crean from Te Puia (silver category) have joined the board this month.
Tracey Thomas, Conference Innovators and Jake Downing, Weta Workshop were re-elected.
CINZ chief executive Sue Sullivan says the CINZ board for the 2018-2019 year represents the diverse range of talent and skills within New Zealand’s business events sector.
'Our board members cover a thriving sector including regional tourism organisations, convention bureaux, venues, hotels, professional conference organisers and privately owned businesses.'
The CINZ board is chaired by independent chair, Tony Gardner and includes CINZ chief executive Sue Sullivan, Tourism New Zealand and Air New Zealand representatives, and nine CINZ members.
The 2018 – 2019 CINZ board is as follows:
Independent Chair – Tony Gardner
CINZ Chief Executive – Sue Sullivan
Tourism New Zealand – Anna Fennessy (co-opted)
Air New Zealand – Jenny Simpson (co-opted)
Prue Daly, NZICC*
Simon Thompson, Te Pae*
Shelley Eastwood – Heritage Hotel Management
Alison Smith – Millennium Hotels & Resorts, New Zealand
Tracey Thomas, Conference Innovators**
Amanda Graham, Hamilton & Waikato Tourism*
Megan McSweeney, Auckland Museum
Jake Downing, Weta Workshop**
Kiri Atkinson-Crean, Te Puia*
*New Board Member
**Re-elected Board Member
For further information on the CINZ board go to http://www.conventionsnz.co.nz/cinz-board
Conventions & Incentives New Zealand (CINZ) is launching a new event designed for young business event professionals at its annual conference in Auckland later this month.
For the first time, an Emerging Talent Professional Development Programme aimed at those starting their careers will sit alongside the main conference in a half-day event on 1 November.
CINZ chief executive Sue Sullivan says CINZ has developed this new programme to meet industry demand for professional development as New Zealand’s business events sector grows.
'This addition to the CINZ annual conference builds on our ongoing Emerging Talent and Mentorship programmes which have proven hugely successful. For young professionals, this part of the conference will also start conversations about career options and what the next steps toward management positions could be,' says Sullivan.
'We have brought together seven top speakers with diverse experience and knowledge for a morning session of practical skills, learnings and take-aways. This is the perfect opportunity to learn, develop and network simultaneously.'
Emerging Talent participants will have the opportunity to meet with Sian Simpson, Kiwi Landing Pad’s director of community. Working between San Francisco and New Zealand Simpson will share her experience combining a portfolio career with a suitcase lifestyle.
Dubbed New Zealand’s start-up and innovation ambassador to the world, Simpson has already been named the New Zealand Global Woman of Influence in 2017 and won back to back awards for technology and innovation in 2015 and 2016.
Preparing for a stellar business events career will be the topic for leading professional conference organiser Jan Tonkin of The Conference Company. Having just finished a term as International Association of Professional Conference Organisers (IAPCO) president, Tonkin brings a wealth of international knowledge on what a career in the business events sector may look like.
Another speaker, Auckland Convention Bureau manager Anna Hayward, had a background in hotels before moving into the convention bureau. Having travelled the world looking at what the competitors offer, Hayward has some key insights into what skills are required to make it in the business events sector.
Audience Alive's chief executive, John Quinn, will demonstrate how to engage an audience, and present and pitch with impact and confidence.
Henrik Arlund from Blue Ocean Marketing will share his expertise on producing and executing a great marketing strategy, one that gets cut through and read.
Sarah Morgan from The New Zealand Story will show how to put New Zealand on the map in a way that resonates in a highly competitive, global economy.
'For young professionals wanting to take the lead, both in their personal and work lives the final speaker, Lisa O'Neill is guaranteed to inspire you and begin to transform your thinking,' says Sullivan.
Breaking New Ground is the theme for the CINZ Conference 2018. More than 140 CINZ members including owners and managers of key venues, catering companies, accommodation providers, activity operators and regional convention bureaux will meet on October 31 and November 1 at the Cordis hotel in Auckland.
Spaces for the Emerging Talent Programme on day two of the conference, Thursday November 1 are filling up fast. Registrations can be made on the CINZ conference website.
New Zealand has some of the world’s leading scientific minds, and with the help of Tourism New Zealand, their international counterparts are travelling the world to hear them speak.
Since 2014, Tourism New Zealand has helped New Zealand’s science community to secure 112 science-related conferences, adding $138 million to the economy. Several of these conferences have never been held in the Southern Hemisphere before.
Professor Craig Cary of the University of Waikato says New Zealand’s approach to conference bids ‘blitzes’ the competition. Cary was an integral part of the teams that recently secured the Scientific Committee on Antarctic Research Biology Symposium in Christchurch, the 8th International Conference on Polar and Alpine Microbiology in Hamilton, and the 18th International Symposium on Microbial Ecology in 2020 in Auckland – three events that will bring thousands of the world’s leading researchers to New Zealand.
'To secure these international conferences we really need to do more [than our Northern Hemisphere counterparts]. Tourism New Zealand makes it easy – it makes us look so good. In the space of 18 months we secured three major scientific conferences that have never been held in New Zealand before - that is unheard of. We couldn’t have done it without Tourism New Zealand’s assistance. The production values in the way they approach business event bids is very high, and showcases our work, our knowledge, and our regions. It’s done right,' says Cary.
'We anticipate registrations from more than 20 countries for the International Conference on Polar and Alpine Microbiology in Hamilton. This allows us to accentuate the profile of the Waikato as a hub of science in New Zealand and showcase our region.'
Tourism New Zealand recently partnered with the Kudos Science Awards Trust, based in Hamilton, to further promote the science community and scientific business events potential in the region.
Established in 2007, the Kudos Science Awards Trust is New Zealand’s sole regional scientific awards programme, recognising the achievements of the Waikato’s top scientists, and supporting ongoing research. Cary is a Kudos Science Awards recipient.
Tourism New Zealand’s global manager business events Anna Fennessy says Hamilton is gaining an international reputation for scientific research and is the fourth largest region for business events behind Auckland, Wellington, and Christchurch (year ended June 2018).
'New Zealand is renowned for its scientific innovation and research and is increasingly becoming recognised as a preferred location for scientific conferences and business events with superb service and support, world-leading knowledge hubs, and one-of-a-kind locations that incorporate business facilities, culture, entertainment, and cuisine. Business events bring economic benefits to a region, with delegates spending more than the average visitor and exploring the area. Business events also support our strategy to grow shoulder visitation with many of these events being held in shoulder seasons.'
Since 2016 Tourism New Zealand has supported 17 Waikato-based international conferences through its Conference Assistance Programme and delegate marketing programmes.
Professor Ross Lawrenson, chairperson of The Kudos Science Awards Trust, says it is very pleased to have the support from Tourism New Zealand. Our organisation has highlighted the contribution that science has made to this region’s economy and with the help of Tourism New Zealand we see the opportunity to showcase the innovation in our region to a national and international audience.'
Dynamic and visionary with annual global turnover of $426 million, multinational recreational vehicle business Tourism Holdings Ltd has won the tourism industry’s highest accolade, the Air New Zealand Supreme Tourism Award.
The winners of the New Zealand Tourism Awards were announced at a gala dinner in Christchurch last week, attended by more than 400 industry leaders and supporters. thl also won the Auckland Airport Business Excellence Award - more than $6 million annual turnover.
The awards judges said thl is a global business that can hold its own on the world stage, an amazing success story and exemplar for New Zealand’s tourism industry.
Listed on the New Zealand stock exchange, thl looks after more than 200,000 customers a year, operating a global recreational vehicle fleet of more than 6000. Alongside its RV rental and sales operations, it also operates two additional tourism businesses in New Zealand - Discover Waitomo, including Waitomo Glowworm Caves; and Kiwi Experience, a bus network aimed at young backpackers.
TIA chief executive Chris Roberts says creating a tremendous crew culture has been integral to thl’s success. Investing in sustainability and innovation are also priorities, including developing electric motorhomes.
As part of their Air New Zealand Supreme Award prize, thl received a prize valued at over $20,000, including $10,000 international air travel and a full-page advertisement in Kia Ora magazine.
Air New Zealand chief executive officer Christopher Luxon says the airline is extremely proud to partner with the event once again and to sponsor the Tourism Awards’ Supreme Award for a fourth year.
'With tourism the country’s largest export earner, it’s fantastic to be able to celebrate businesses who are providing outstanding and memorable experiences to visitors to our country and also contributing to New Zealand’s reputation overseas.'
Tourism’s most prestigious individual honour, the Horwath HTL Sir Jack Newman Award, went to Kathy Guy, a tourism industry trail-blazer who rose through the ranks from waitress to become one of the first female hotel general managers in New Zealand, successfully leading the Chateau Tongariro Hotel and the Wairakei Resort Taupo.
Chris Roberts says this year’s awards were extremely competitive, a reflection of a thriving industry that is contributing $36 billion to the New Zealand economy and supporting almost 400,000 jobs in communities throughout the country.
'Positively, several award winners are from smaller communities, helping attract visitors to areas off the traditional tourist track. It’s also pleasing to see the focus our business winners are putting on environmental and host community sustainability, as well as financial performance.
The New Zealand Tourism Awards 2018 winners:
Air New Zealand Supreme Tourism Award
Auckland Airport Business Excellence Award – more than $6 million annual turnover
- Tourism Holdings Ltd (thl)
Horwath HTL Sir Jack Newman Outstanding Industry Leader Award
- Kathy Guy
PATA New Zealand Trust Emerging Tourism Leader Award
- Luke Taylor, Go Orange, Queenstown
JLT & AIG Tourism Industry Champion Award
- Les Morgan, Sudima Hotels and Resorts
Westpac Business Excellence Award - Less than $6 million annual turnover
- Owen River Lodge
Department of Conservation Environmental Tourism Award
- Kapiti Island Nature Tours
Ministry of Business, Innovation & Employment Industry Alignment Award
- Hawke’s Bay Tourism
He Kai Kei Aku Ringa Māori Tourism Award
- Whale Watch Kaikoura Ltd
The Great Journeys of New Zealand Tourism 2025 Enabler Award
- Christchurch Airport
epay NZ Tourism Marketing Award
- Air New Zealand
ServiceIQ Visitor Experience Award
- GO Rentals
NZME People’s Choice Award
- Forgotten World Adventures
New Zealand's former Prime Minister, Rt. Hon Sir John Key will be special guest speaker at the Conventions and Incentives New Zealand (CINZ) 2018 Conference in Auckland on 1 November, sponsored by Celebrity Speakers.
The New Zealand events industry is looking for opportunities to collaborate and innovate with local iwi and tangata whenua to reinvent some of the country’s biggest community events.
The credibility of official government visitor statistics has been called into question by a damning review of the International Visitor Survey (IVS), and Tourism Industry Aotearoa (TIA) says the results are deeply concerning.
Thirty-two tourism operators and stakeholders from 26 organisations have been announced as finalists in the 2018 New Zealand Tourism Awards - the $36 billion tourism industry’s most prestigious awards.
New Zealand at Expo 2020 is seeking service providers to support a world-class pavilion and visitor experience to showcase the best of New Zealand at the next World Expo, hosted by Dubai in the United Arab Emirates.
The services required for the New Zealand pavilion have been split into three categories: pavilion operations, hospitality and design store. Individual organisations and consortia may submit proposals to deliver one, two or all three of the categories and will be evaluated on the delivery of a premium quality and seamless pavilion experience.
A request for proposal has been released on the New Zealand Government Electronic Tender Services platform GETS and the Expo 2020 procurement portal.
Expo 2020 Dubai is the first World Expo to be held in the Middle East, South Asia or Africa. Around 180 nations will participate in the six-month event that is expected to attract 25 million international visitors.
Meeting Newz, New Zealand’s leading authority on business events, is under new ownership from 1 June 2018. Tourism Media Group, headed by Terry Holt, Paul Hailes and Lance Blackbourn, have purchased the magazine, bi-weekly newsletter and associated website and social media platforms from ProMag Publishing. TMG, officially takes ownership on 1 June. Holt, Hailes and Blackbourn are also directors of Find A Venue.
ProMag Publishing directors Stu and Trish Freeman say the company will now concentrate on its leisure travel related media activities, including the TRAVELinc Memo, website and custom publications, as well as various special projects.
Tourism Industry Aotearoa is calling on Christchurch City Council to boost funding for events in its 2018-2028 Draft Long-Term Plan.
ChristchurchNZ has requested an extra $1.4 million a year to establish a dedicated seed fund to bid for business and major events on behalf of the city, support new events through sponsorship, and test the feasibility of
WREDA’s Business Events Wellington team has secured new conferences worth more than $10 million in the three months ending March 2018, setting a new quarterly record and highlighting a need for a new conference centre.
Registrations are open for the New Zealand Hotel Industry Conference, which takes place in Auckland on 4-5 July.
The conference is the largest annual event dedicated to New Zealand’s hotel sector, and is co-hosted by Tourism Industry Aotearoa and Horwath HTL.
Auckland will play host to the International Conference on Autonomous Agents and Multiagent Systems (AAMAS), which will come to the city in 2020 for the first time in its nearly 20-year history.
More than 500 delegates from around the world are expected to attend the five-day conference in April/May 2020, delivering more than 2400 visitor nights and nearly $900,000 in economic value to the region.
The team from Conference Innovators is preparing to welcome more than 300 delegates from around the world to the Bay of Islands for the World Indigenous Tourism Summit, hosted by New Zealand Māori Tourism and the World Indigenous Tourism Alliance (WINTA).
Much needed new hotel inventory in New Zealand is being held back by commercial issues around their construction.
This is despite investors and developers keen to take advantage of favourable business conditions, according to one of the country’s leading hospitality and tourism industry consultants.
New Zealand’s accommodation market is thriving, with Godzone’s top 20 destinations reporting a 5% increase in accommodation rates per night in 2017, and high occupancy continuing to put pressure on supply across the board.
The teaching of hospitality and tourism in secondary schools needs to change if the industry wants a steady pipeline of skilled workers.
That’s the bold word from Auckland University of Technology, who says the government’s review of the general education system is an opportunity to push for a reassessment of the delivery of tourism and hospitality education at secondary school.
The business events market will be one of the pillars of an integrated marketing campaign planned by Hawaii Tourism Authority in 2018.
The strategy, released to corporate, conference and incentive agents at a function in Auckland last week, will also include consumer, travel trade, public relations and social media.
The future relationship between robots and humans will be in the spotlight at AIME this year, as Dr Jordan Nguyen, Bill Bennett, Casey Hyun, and moderator Dr Jenine Beekhuyzen present their insights and experiences working with technology at the ‘Man vs Machine… Are robots challenging humans?’ Saxton Up Close and Personal session.
Nguyen says technology is changing the way we interact and engage with not only each other, but many aspects of our everyday lives.
Meetings & Events Australia has launched a webinar programme giving members free access to high-quality training online each month.
The first webinar for 2018 will be held on 31 January on the Sales Process presented by Nicole Bates, founder of Conversion Management.
Conference organisers regularly pinpoint wifi and food as the two areas that can potentially embarrass them – and first time PCO Association Conference exhibitor PopUp Wifi has a solution for one of those problems.
Co-founder Nina McMahon says the company has been gaining traction with PCOs and has had a steady stream of interest at the conference.
‘We know that wifi is one of the biggest areas of concern for conference organisers and they are realising that free wifi can actually turn out to be the most expensive because it is unreliable.'
The importance of reviewing past conferences when coming up with a critical path for the next one was emphasised by a leading Australian professional conference organiser over the weekend.
Paula Leishman, of Leishman and Associates, told attendees at a workshop during the PCO Association Conference in the Gold Coast that a critical path is like a ‘massive to-do list.
‘It allows you to maximise the opportunity to get things done on time, on budget.’
Be it the Green Dragon of Hobbiton, or the Seven Kingdoms of Westeros, conferences are increasingly packaging their programmes around a bit of screen fantasy.
At a joint Tourism Ireland/Tourism New Zealand Screen Tourism discussion, in Wellington last week, industry leaders spoke about the importance of screen tourism for attracting conference business.
Like Tourism New Zealand, Tourism Ireland has a Business Tourism Unit that focuses on C&I business, says Tourism Ireland CEO Niall Gibbons.
Tourism students from Dunedin’s Otago Polytechnic will gain first-hand insights into the business events sector of the industry this week, with 20 students being hosted by Conventions and Incentives New Zealand (at its annual conference in Dunedin from 24 to 26 October.
Helen Geytenbeek, Tourism/Hospitality lecturer at the College of Enterprise and Development at Otago Polytechnic NZ says the event creates valuable links for them between theory and practice.
The 20 students are qualifying for the New Zealand Diploma in Tourism and Travel (Level 5) at Otago Polytechnic. One full year of study contributes to the first year of the Bachelor of Applied Management.
Their ‘Tourism in Action’ paper includes learning to design and develop a business concept, and to analyse and critique the application of processes in tourism business ventures.
‘We are focusing on the MICE industry in this paper, to expose them to the business-based side of the tourism industry. They will put together a business plan, organise and participate in an event, volunteer in a conference, event or festival, and critique the experiences.”
More than 140 CINZ members including owners and managers of key venues, catering companies, accommodation providers, activity operators and regional convention bureaux will be meeting at the Dunedin Centre and Town Hall on Wednesday 25 and Thursday 26 October.
Registrations can be made online at the CINZ 41st Annual Conference website.
Culture is key when choosing a destination for meetings and events, according to new research from London & Partners, the Mayor of London’s official promotional agency.
The bureau says that when surveyed, 93% of international event planners pitched a destination with a cultural offering as an important factor when choosing where to host meetings and events.
The Association of Australian Convention Bureaux (AACB)will give advice on streamlining Australia’s visa system to the Department of Immigration and Border Protection.
The AACB emphasised the high yield of business visitors, especially delegates coming to Australia for business events or incentive experiences.
AACB president and CEO of the Melbourne Convention Bureau, Karen Bolinger, says Australia is losing out globally in the race to attract and host the largest business events.
There is significant opportunities for employment growth in the events industry, according to a new skills survey by Meeting & Events Australia.
MEA chief executive Robyn Johnson says the survey shows it’s clear many event companies are finding it difficult to fill vacancies and retain staff.
‘This shows the need for the industry to provide more training and improve career paths for events staff,’ she says.
Nearly half the companies surveyed identified a skills shortage as impacting on their ability to recruit. The biggest skills shortages are in operational areas where specific training and relevant qualifications are generally required.
‘To me, this reinforces what we’re hearing in the marketplace, and that there is a need for improvements in the provision of training,’ says Johnson.
New research from event marketing firm XING Events has revealed digitalisation has a firm spot in the event marketing world.
The research, which surveyed both national and international organisers and attendees of events, found more than two thirds of organisers say they have achieved their goals thanks to digital channels. Attracting more attendees (84 percent) and increasing the events’ profile (72 percent) take the top ranks.
The research found there is a large gap between what attendees want and what organisers offer. Besides their website, organisers are strongly focusing on established communication channels like email marketing (76 percent) and social media marketing (73 percent). However, personal recommendations from friends and acquaintances are the way to go for 66 percent of attendees when choosing events. Email and event newsletters were right behind with 59 percent indicating the effectiveness of these methods among the organisers’ target group.
‘These results nevertheless clearly indicate that viral marketing will be an essential ingredient for an ideal marketing mix in the future’, says Professor Dr. Cai-Nicolas Ziegler.
Meanwhile, organisers and attendees are on the same page about updates, with more than half of organisers and attendees agreeing that digital event marketing simplifies exchanging information with each other. Attendees (62 percent) would like to further this improved exchange of information via social media groups. In turn, organisers seem to not (yet) recognise this potential – a mere nine percent of the organisers use this channel for communication and attendee retention.
‘By using various channels like email marketing, organisers are on the right track”, says Ziegler.
‘However, they still need to catch up when it comes to innovative marketing activities – especially viral channels, making use of influencers and content marketing.’
The Tourism Export Council conference last week shone a spotlight on sustainability, with the need to ensure tourism growth is sustainable economically, environmentally and socially top of mind.
The conference held in Te Anau attracted around 250 people involved in the country's tourism industry.
Getting up close and personal with exotic animals can be a dream come true for animal lovers. Elephants, monkeys, tigers, lions, orcas, dolphins – they are amazing, beautiful creatures, and the chance to see them in real life can be a huge drawcard when planning a trip. Unfortunately, a quick trip down the rabbit hole will reveal a not-so-rosy life for many of the animals that are used for entertainment in the tourism industry.
One of the challenges facing the tourism, incentives and business events industry is a lack of fresh blood. That’s the feeling on the street when Meeting Newz canvassed some conference and incentive organisers recently, who say that while clients appreciate the experience veteran planners can offer, the industry risks getting stale if there are no ‘young ones’ coming through with new ways of doing things. Catherine Barwood of Premium Incentive & Conference, says the lack of young people coming through the conference and incentive scene is the biggest problem the industry has right now.
There’s a skill shortage looming in the service industry that’s going to affect all New Zealanders, across all regions, and visitors to our country.
That’s the bold claim of Dean Minchington, ServiceIQ CEO, who says there is a very real crisis around the corner.
‘It puts our successful service sectors at risk, and unless things change soon, New Zealand will be worse for it,’ he says.
The recent influx of Lions fans to Wellington has shown the value of tourism to the capital’s economy, according to Tourism Industry Aotearoa Wellington hotel sector chairman Steve Martin.
‘[Tourists] are especially valuable during winter, which is normally a quiet time for the holiday market in Wellington,’ he says.
Commercial accommodation in Wellington was full, with many fans choosing to stay in the region all week.
Martin says the city has plenty of scope to attract more big events to Wellington at other times.