
A personalised user space, 'My Mercure,' is one of the new features on Mercure's - Accor's midscale hotel brand - revamped website, allowing guests to create their own profile and manage their reservations, preferences and personal information. Five clearly visible themed tabs: business travel, leisure travel, meetings and events, themed trips and special offers, make navigation easy for clients to browse information that matches their requirements.
Mercure has 700 hotels in 49 countries and each hotel has its own comprehensive mini website on one page, complete with all the requisite information to assist the customer. The new search function is more comprehensive and allows users to narrow their search, reserve at negotiated rates or book a meeting room.
The Mercure website now recognises its visitors’ geographical location and tailors information to their needs, for example special offers, services available in their country, destinations, etc. The website is available in six languages: French, English, German, Italian, Dutch and Portuguese, with a Spanish version due next May.
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