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Brook Serene delivers on Tiaki Promise

Tiaki in te reo Māori means to care for people and place. The Tiaki Promise is a commitment to care for New Zealand, for now and for future generations.


Brook Serene is initiating its Tiaki Promise by taking sustainability seriously.

'Acting as a guardian, our promise to our guests, staff and the communities we are privileged to have hotels in, we will do our best and continue to have a duty of care to look after each other and the planet,' explains Bruce Garrett, Brook Serene managing director.

'Our sustainability practices are leading the way by demonstrating our commitment to reduce waste and energy consumption, and sourcing locally at our five boutique hotels around New Zealand.'

One new initiative is printing re-usable brochures that have just been distributed to selected i-Sites and will be used at events. The brochures have a re-use/do not remove icon on them which will inform users to leave the brochure behind. Each brochure has a QR code which when scanned directs visitors to the hotel’s website for the most up to date information. The pieces are robust enough that they can be wiped down with warm water to remove fingerprints (or ice cream) with no damage.

'Brook Serene’s move to reusable brochures is a great example of their commitment to environmental sustainability and is a bold move towards embracing technology use in the hotel sector. Reducing paper and plastic usage is often the easiest and first action for hotels to move to sustainable business practices and fulfils a key pledge in the Tourism Sustainability Commitment,' says Sally Attfield, hotel sector manager at Tourism Industry Aotearoa.

Garrett says Brook Serene takes its commitment to people and places seriously and is focused on being sustainable financially, socially, culturally and environmentally.

'Brook Serene recognises that destination stewardship is a cooperative and long-term endeavour where every employee, their partner or guest can take an active role.'