Ascot Park Hotel general manager Bryan Townley says the significant expenditure involved reflected the Trust’s long-standing commitment to reinvesting in its portfolio of businesses.
‘It really gives everyone here a positive shot in the arm because every time you redevelop something it shows faith in the future of the business,’ says Townley.
Townley said guest feedback on the new rooms had been excellent.
‘Before we launched into this project we took the time to create a prototype room to garner feedback as to what works and what doesn’t from a guest perspective. As a result, we’ve now been able to design a room that really does surpass guest expectations and that’s fantastic,’ he explains.
‘People are travelling a lot more nowadays and they have a higher expectation of what’s acceptable in terms of standard. It’s our job to make sure we deliver on that and continue to evolve, not only as a hotel, but as an industry.’
With the aim of developing contemporary rooms with a luxurious feel, Townley enlisted award-winning interior designer Lynne Gray, of Gore.
‘It really is a complete transformation. We made the decision to gut each room back to a bare shell and rebuild from there with the aim of future proofing and getting them right up to spec.’