Cusco is one of the destinations being promoted at the South America event. Cusco is one of the destinations being promoted at the South America event.

Three’s not a crowd for South American event

Three of New Zealand’s key wholesalers have joined forces to promote travel to South America. Adventure World, Viva Expeditions and World Journeys say the time has come to get more agents onboard with the huge potential they all believe exists to grow sales. ‘South America is one of the fastest growing destinations for NZ travellers and agents need to get upskilled to get their share’, the committee says.  

‘What’s driving this demand is multi-fold,’ says Chris Lyons of World Journeys.  ‘There is now far greater air capacity to South America, which will be demonstrated by the participation of Air New Zealand and LATAM Airlines, both of whom are providing generous prizes of return tickets for two to South America. Aerolineas Argentinas joins the carriers in covering the continent. 

‘There has been a vast improvement in infrastructure over the years, and clients can now enjoy world class hotels, cruises and touring options that make South America all the more accessible. Yes you can find the international brands such as Hilton and Marriott, but there is also a great range of boutique hotels bursting with character and local flavour.’

Also being featured at the evening is Antarctica, currently more affordable than ever. The potential to present Patagonia in conjunction with an Antarctic cruise creates valuable up-sell options. 

Dave Nicholson of Adventure World says Kiwi travellers, including both young professionals and baby boomers, are always looking for somewhere new and exciting to travel.

South America on Show in Auckland on 29 August will focus on destinational knowledge, rather than each wholesaler flying their own flag.

‘We know some agents view South America as 'too hard' so we aim to get more of them up to a level where they are familiar with the highlights, and are able to deal with initial enquiries,’ says Rachel Williams of Viva Expeditions. ‘They then can be confident in accessing the expert information and advice available from their wholesaler to progress the booking.  The earning potential is huge. These tend to be high value bookings, and once an agent becomes confident in selling South America, and even gets a name for it, the sky’s the limit.’

Invitations to the 29 August event in Auckland are being sent out this week. Due to demand, space will be limited.