Tourism New Zealand’s global manager - business events Lisa Gardiner Tourism New Zealand’s global manager - business events Lisa Gardiner

TNZ’s Conference Impact Project Gathers Momentum

Three international conferences selected as pilot cases for the Enrich New Zealand - Conference Impact Project were announced by Tourism New Zealand’s global manager - business events Lisa Gardiner at the CINZ annual conference being held in Queenstown this week.


Aiming to implement a world-leading framework to better capture the broader impact of the conference sector on a community, the project will focus initially on the Intecol International Wetlands Conference, Christchurch October 2020, International Working Group on Women and Sport, Auckland May 2022 and World Leisure Congress, Dunedin December 2022.


Selection was based on the host’s willingness to engage with stakeholders and the anticipated meaningful outcomes while the different topics and timescales will allow the TNZ team, in conjunction with not-for-profit agency Meet4Impact, maximum opportunity for learning. 


Gardiner said some 90 leaders across the three conferences have so far been involved in comprehensive project launch workshops in September, which saw engagement with broad stakeholder groups from multiple parts of the community ranging from iwi groups to Grey Power. 


The next stage, in November, will see specific objectives aligned to the requirements of these communities.  Design of measurement programmes and data collection processes will then follow.  Gardiner emphasised that this was a long-term strategy.   “We are committed to ensuring people and place benefit as a consequence of business events growth, not just the economy.”