WREDA rejig to benefit region

WREDA rejig to benefit region

The shape of Wellington Regional Economic Development Agency’s (WREDA) organisational structure has been changed to better enable the agency to deliver its goal of making the Wellington region wildly famous.


WREDA chief executive Lance Walker, who took over at WREDA in April, says the goal will be met through dual methods.

'We will focus on delivering a compelling, consistent and coherent regional story while continuing to act as an effective partner and facilitator to trigger the awesome potential and creative talent that exists in the Wellington region.

'To help facilitate this, a change in WREDA’s organisational structure sees the establishment of a new events and experience team. It brings together WREDA’s current venues management and events capabilities into a single business unit to maximise the existing synergies in these areas and further amplify Wellington’s reputation as an event region.

'We have also established a new regional development, destination and attraction team. It brings together our current tourism, business events, education, business growth and key sector teams. It’s designed to get closer integration across all activities that are focused on making the Wellington region wildly famous as a destination to live, visit, work, study, start and grow a business.

'We will also have a stronger focus on supporting projects that will generate economic potential in the wider region, including the Wairarapa, Hutt Valley, Kapiti and Porirua.'

The new tourism unit within the regional development, destination and attraction team will bring together the tourism trade, Business Events Wellington and Wellington iSITE visitor information centre functions. These three teams will now report into Jo Heaton, who has been promoted to tourism and visitor economy manager. 

WREDA’s senior leadership team

  • Anna Calver – general manager, marketing and communications
  • Warrick Dent – general manager, events and experience
  • Heidi Morton – general manager, business services
  • David Perks – general manager, regional development, destination and attraction
  • Jessica Beyeler – head of stakeholder and partner engagement

 The changes took effect on 3 September.