Promoting LA… Darren Green, Jakki Temple Govan, Deanna Varga at AIME Promoting LA… Darren Green, Jakki Temple Govan, Deanna Varga at AIME

LA gets push downunder

Los Angeles is ramping up its efforts to promote itself to the Australasian market as a meetings and incentives destination. 

Sydney company Clockwise Consulting has been appointed to represent the Los Angeles Tourism & Convention Board, which also had a presence at AIME this year.

LA-based Darren Green, senior vice president of the bureau, says hotels and other key suppliers have been reporting interest from Australasia and are keen for more activity to take place here.

‘There’s a lot to sell around LA and we’ll be promoting our value proposition to PCOs, associations and other customers.’

Clockwise’s Deanna Varga has the role of representative MICE, Australia and New Zealand, with Los Angeles Tourism & Convention Board.