The event will be the launch platform for Showtime Event Group (SEG), the new brand for the group, which will also encompass the external catering arm of the business, a new offering from SEG.
Showtime Event Group general manager, Brad Dabbs says the business events sector has driven the growth of the business.
‘We identified nearly seven years ago the biggest growth opportunity for our business was in the business events sector, and we developed a 10-year strategy to leverage this insight.
‘Today we are seeing this strategy come to fruition as we proudly launch Showtime Event Group at AIME in front of a highly influential audience.’
The Uncover Melbourne: Hosted Buyer and Media Cocktail Evening aims to immerse guests in Melbourne’s history while enjoying a relaxed networking evening in an unexpected and historically significant venue.