Does Auckland success mean NZ success?

Does Auckland success mean NZ success?

As New Zealand’s largest city, Auckland’s success in the business events sector is key to the success of business events throughout the country, according to Sue Sullivan, chief executive of Conventions & Incentives New Zealand.

Sullivan says Auckland is emerging as a knowledge capital of the Asia Pacific region, and the New Zealand International Conference Centre in the CBD is perfectly placed to leverage this.

‘The NZICC sits in the heart of Auckland’s innovation ecosystem – universities, business headquarters and innovation hubs. The inviting, accessible design brings the outside in and will give delegates a real sense they are part of Auckland life,’ she explains.

To attract high-profile, high-value events, Sullivan says Auckland is promoting its expertise in the advanced industries within the commercial services sector and knowledge intensive services, including engineering and architectural consulting, ICT, and technology innovation spanning medical devices and food sciences, agricultural machinery, and pharmaceutical manufacturing.

‘Auckland takes a leadership role, sharing learnings, opportunities with other cities and regions in New Zealand, while keeping a close eye on the successes major cities around the world are having,’ explains Sullivan. ‘The city takes learnings from those and looks to amplify its presence on the international stage.’

‘Impressively, Auckland Convention Bureau has taken the lead on enlisting a group of world-leading experts and senior leaders in the business events sector, to help further enhance Auckland’s international reputation and presence,’ she says.