Not-so-bored room

Not-so-bored room

Crowne Plaza Auckland is turning the boardroom into the ‘not-so-bored’ room as it looks to put the excitement back into ‘experiences’ for meetings, incentives, conference and events guests.

The 352-room city centre hotel has launched its latest video campaign to help take bookers on a visual journey of the hotel.

Making its debut in the video is Crowne Plaza Auckland’s newest gala dinner package. The New Zealand Gala Dinner package offers guests a welcome and insight into some of Aotearoa’s culture including a 15-minute Māori welcome, a New Zealand-themed buffet and Aotearoa-inspired decorations, along with inclusions such as stage and dance floor hire.

The changes have come from Crowne Plaza’s new brand tagline ‘we’re all business, mostly’ and a recognition that delegates and guests are looking for new spaces and experiences coming into 2018.

Based on the modern business traveller, the campaign also recognises that delegates want to make the most of every opportunity when travelling for work to make time inside AND outside the boardroom really count.

It’s in line with a new European study that recognises meetings built around ‘all work and no play’ makes for a dull Jack or Jill.

The IHG study has revealed business travellers admit work trips are more fun and enjoyable than they let on, with nine out of ten making the most of downtime by getting out and about to explore the city, ticking off their personal travel ‘to do’ list.

‘Business trips have somewhat changed,’ says general manager Tim Pollock. ‘The new video campaign reinforces to the MICE market that work and downtime can be mutually productive.

‘We do the fundamentals extremely well but in today’s market it’s about creating unique experiences to excite and delight delegates, so we’re continuing to work on new projects coming into 2018.’

Crowne Plaza Auckland also recently launched three new packages – Mostly Energised, Mostly Inspired and Mostly Social – to ensure downtime is as productive as work time.

Pollock says the packages tied in perfectly with meetings and conference business.

See the video campaign here and find out what’s on offer for the Auckland business traveller this summer here.