The changes have come from Crowne Plaza’s new brand tagline ‘we’re all business, mostly’ and a recognition that delegates and guests are looking for new spaces and experiences coming into 2018.
Based on the modern business traveller, the campaign also recognises that delegates want to make the most of every opportunity when travelling for work to make time inside AND outside the boardroom really count.
It’s in line with a new European study that recognises meetings built around ‘all work and no play’ makes for a dull Jack or Jill.
The IHG study has revealed business travellers admit work trips are more fun and enjoyable than they let on, with nine out of ten making the most of downtime by getting out and about to explore the city, ticking off their personal travel ‘to do’ list.
‘Business trips have somewhat changed,’ says general manager Tim Pollock. ‘The new video campaign reinforces to the MICE market that work and downtime can be mutually productive.
‘We do the fundamentals extremely well but in today’s market it’s about creating unique experiences to excite and delight delegates, so we’re continuing to work on new projects coming into 2018.’
Crowne Plaza Auckland also recently launched three new packages – Mostly Energised, Mostly Inspired and Mostly Social – to ensure downtime is as productive as work time.
Pollock says the packages tied in perfectly with meetings and conference business.