Adelaide on show

Three days, three locations and three entirely different experiences were what were on offer on the recent Business Events Australia famil that took place in South Australia.

Hosted by Jenny Aitken, New Zealand country manager for Tourism Australia and Nic Mercer, director sales and marketing for Adelaide Convention Bureau, our three days in the Adelaide region was designed to showcase the best of what Adelaide has to offer, and the kind of venues, experiences and services that were available for events and incentives.

The group on the three-day famil included Jackie Coyne, S2N Events; Catherine Barwood, Premium Incentive & Conference; Diana McIllwrick, Dinamics; Nicola Daverne, Go C&I; Robyn Bradley, 110 Percent; and Malcolm Jordan, Total Event Company.

The weekend getaway proved there's more to Adelaide than it's vineyards and wine, with out of the box experiences top of mind for those on the famil.

Adelaide is arguably an unsung hero of the Australian market. The Gold Coast, Sydney and Melbourne are the usual go-to cities when people think of Australia.

"We're here to change that," Aitken says, who had designed an impressive itinerary that would see the group experience first hand the special high-end experiences Adelaide is bursting to share.

Stay tuned for full coverage of the Business Events Australia famil in the upcoming Meeting Newz magazine.

Photo: Penfolds in Adelaide. From left, Robyn Bradley, 110 Percent; Nicola Daverne, GO C&I; Catherine Barwood, Premium Incentives & Conference; Jenny Aitken, Tourism Australia, Nic Mercer, Adelaide Convention Bureau; Diana McIlwrick, Dinamics; Jackie Coyne, S2N Events; Malcolm Jordan, Total Event Company;