Destination Gold Coast CEO Annaliese Battista says the business event is expected to inject $2.8 million into the Gold Coast economy. “We are delighted to have secured this important incentive and offer our support to Amway Taiwan who will no doubt deliver an inspiring and motivating itinerary as part of their robust distributor reward program,” says Ms Battista.
“The Gold Coast offers business event travellers exceptionally diverse tourism experiences and high-quality venues in an enviable globally-renowned destination.”
The Gold Coast was selected ahead of other international destinations bidding for the program, including Canada, Hawaii and Tokyo. The program is designed as a reward to motivate distributors to achieve excellence and outstanding achievement in their business.
Tourism Industry Development Minister Kate Jones says securing another Amway business event was a coup for Queensland and would showcase the Gold Coast’s best tourism offerings to some of Taiwan’s best sales people.
“Winning the bid to secure a second Amway event for Queensland above other international competitors demonstrates the strength of our tourism offering and the importance of business events to Queensland’s tourism economy,” she says.
The bid was a collaborative effort secured by Destination Gold Coast in partnership with Tourism Australia supported by the Business Events Bid Fund Program (BFP), and Tourism and Events Queensland’s Business EventsAcquisition and Leveraging Fund.
The Star Gold Coast will host the Amway Taiwan seminar.