30th AACB conference launched

30th AACB conference launched

The Association of Australian Convention Bureaux (AACB) has launched its annual conference, themed 'Customer Experience: Laneways to Success' to be held in Melbourne from 18-20 September 2019.

The conference is celebrating its 30th year and is embracing a new vision and audience with a rebranded event titled Destination Business Events.

Destination Business Events is a place where the demand side of the business events industry will come together with the common goal of growing Australia’s business events competitiveness. Values of the conference feature collaboration, connection, growth and advocacy.

AACB CEO, Andrew Hiebl explained the AACB annual conference offers an opportunity for competitors in the industry to network, share ideas, discuss trends and issues and work collaboratively in order to grow the overall business events market in and for Australia.

'Through the success of recent conferences, we look to further grow and enhance this event as one for all industry partners with an interest in attracting business events through bidding and business development activities.'

Melbourne Convention Bureau (MCB) CEO, Karen Bolinger says  MCB is thrilled to host the Destination Business Events conference in Melbourne this September.

'This is a wonderful opportunity for convention bureaux, convention centres and destination marketing organisations across Australia to come together to network, engage and learn at the 30th annual conference powered by the AACB.'

The 2019 conference theme explores customer needs (including association and corporate clients, meeting planners, delegates and industry stakeholders) and how products and services are evolved to drive longer lasting relationships, greater loyalty, improved customer experiences and ultimately greater business success.

Inspirational speakers, dynamic case studies, interactive workshops, robust discussions and immersive experiences will take place over two and a half days with delegates experiencing Melbourne’s premier convention and exhibition centre, city venues, food and wine; and receive hospitality at the new Novotel Melbourne South Wharf.

Registrations next week 18 March 2019. Click here for more information.