Australia is next

Australia is next

Business Events Australia has created a new print magazine to provide New Zealand incentive event planners with the latest news and ideas for Australian incentive programmes.


Penny Lion, executive general manager events at Tourism Australia, says the team works closely with New Zealand incentive planners to understand their needs.

'‘Australia Next’ is designed with them in mind, and we’ve ensured the magazine contains relevant information as well as inspiration for their next incentive event,' says Lion.

Highlights of the inaugural issue include the ‘Insider Files’, providing planners with details of suppliers who can help bring their event to life. The ‘Elevator Pitch’ section showcases an itinerary for a three-day incentive programme on the Sunshine Coast, and the magazine also includes details of Australia’s latest restaurant and hotel openings that can be used for business events.

'With new experiences, suppliers, venues, hotels, and restaurants cropping up all the time Australia is constantly evolving its offering. So we’ve created ‘Australia Next’ to bring up to the minute information to time-poor New Zealand planners, including insider tips, practical tools and useful contacts.'

The launch edition of ‘Australia Next’ has already been distributed directly to New Zealand planners and will also be available from the Australia precinct at New Zealand’s biggest business events trade show, PAICE.