Big investment for Aussie events

Big investment for Aussie events

Australia’s Minister for Trade, Tourism and Investment Steven Ciobo has announced Tourism Australia’s Business Events Bid Fund Program, with an investment of $12m across the next 3 years.

Speaking on behalf of the business events industry, the Association of Australian Convention Bureaux (AACB) says the investment will cause significant disruption to the global business events landscape.

‘This announcement is one of the most important developments for the business events industry in Australia to date,’ says AACB president, Karen Bolinger.

'The Government’s investment through Tourism Australia’s Business Events Bid Fund Program will help bring strategic international business events of national significance to Australia. It will help Australia attract more international conventions which boost trade, investment, tourism jobs and help local industries showcase their capability on the world stage.'

Recent figures released by Ernst & Young indicate that the business events industry contributes $30 billion in direct expenditure and over 193,000 direct jobs each year.

361 international business events have already been secured for the future by the AACB’s members, with a further 236 bids in the pipeline, equating to a potential half a billion dollars in direct delegate expenditure.