‘Every conference, exhibition and incentive that flows into Brisbane supports our tourism and hospitality businesses including hotels, restaurants, retailers and service providers,’ he says.
‘With most conferences attracting hundreds of delegates over multiple days – that’s a significant level of expenditure that otherwise wouldn’t flow into Brisbane’s economy.’
Quirk says Brisbane has a clear strategy to attract more national and international business events to the city, as part of its 2022 New World City Action Plan.
‘With Brisbane becoming an increasingly sought-after destination for conferences and business events, it’s encouraging to see our plan is working, and that the numbers from early 2018 are so strong.’
The events already secured this year span industries including health, education, technology and finance.
Brisbane Convention Bureau general manager Juliet Alabaster says the wins would provide tangible benefits for Brisbane in years to come, with the highly competitive bidding process often occurring years ahead of a conference being staged.
‘The economic gains from delegates staying in our city is a key factor in our efforts to attract business events, but it’s also the improved business relationships, knowledge transfer, employment and industry development that delivers valuable long-term benefits for Brisbane.’