With partners already secured for 2018, hosted buyers will experience Melbourne Zoo, Luna Park and experience Melbourne’s distinct laneway culture with Hidden Secrets Tours.
Karen Bolinger, chief executive officer, Melbourne Convention Bureau, commented on the value of partnerships and experiences on offer.
‘Business events are the highest yielding sector of the visitor economy, delivering $11 billion to the Victorian economy annually. The ability to showcase a taste of Melbourne to a domestic and international audience is a powerful offering to AIME,' she says.
AIME will be held at the Melbourne Convention and Exhibition Centre, 20-21 February 2018.