Monday, 03 September 2018 04:12

Get involved in PCOA18

The Professional Conference Organisers Association (PCOA) is seeking five PCOs or in-house event managers to share a short case study (approximately 10 minutes) as part of a session at the PCOA Conference & Exhibition in December.

Published in Association Focus
Monday, 30 July 2018 21:43

PCOA announces keynote

The Professional Conference Organisers Association (PCOA) 2018 conference has announced its opening keynote speaker.

Published in Association Focus
Thursday, 26 July 2018 20:58

PCOA18: Q&A with Garzberg

PCOA18 featured speaker: Tomer Garzberg - founder and CEO, GRONADE.com

Can you tell us what the philosophy is behind GRONADE?

Throughout history, humanity has seen its share of disruptive technologies, yet some were so pivotal to how far ahead we could propel ourselves, that it changed the course of how modern society evolves. These pivotal technologies include the steam engine and the domestication of electricity, even more so than the personal computer did. We are about to experience the 'new electricity', that is, machine intelligence (commonly referred to as artificial intelligence). Machine intelligence has the potential to liberate us from mundane labour, and free us to be contributing to society in ways where machines simply can not. It makes us more human.

Why did you accept to speak at PCOA18?

I'm a big believer that, while the common phrase 'the future of work' tends to focus on what might become of our work life as machine intelligence takes a foothold in our careers, it's a great opportunity to speak about the reality of how machine intelligence is practically changing the world today.

How will your presentation - the Future of Work resonate with the PCOA18 conference theme, ‘Embracing Change - How Agile Are You?’

I want to help create a dialogue where machine intelligence doesn't simply induce the fear of unknown, but the understanding of what it can do, it's limitations and opportunities, and how to embrace this inevitable change as opposed to having to deal with an existential crisis.

What are the three key messages delegates will take away from your presentation?

  1. What actually is artificial intelligence, and the limitations of today's algorithms
  2. Why the shift towards artificial augmentation of human tasks is inevitable
  3. How human mindsets and their workplaces must evolve as the notion of work changes


What advice can you give to those entering the ever-changing events industry?

No industry is immune to change, and while some industries are more human-to-human-centric operationally, it's the peripheral tasks outside of the obvious which will recalibrate due to machine-led disruption. So if change really is inevitable, embracing it is the primary catalyst for capitalising on the opportunities at hand. Identify the inefficiencies in every facet of your industry, focus on where our organisation leaves the most money on the table, and this will guide you as to where machine intelligence can transform your organisation, and your industry, forever.

Tomer Garzberg is sponsored by Saxton Speakers Bureau

The PCOA18 conference and exhibition is being held at the Melbourne Convention and Exhibition Centre from 9 - 11 December. Click here to find out more and to register.

Published in Association Focus
Monday, 23 July 2018 20:01

PCOA18: Speaker Q&A

PCOA18 conference and exhibition speaker name: Simon Griffiths

Can you tell us a little about yourself?

I’m the co-founder and CEO of Who Gives A Crap.  We sell good looking, forest-friendly toilet paper, paper towels and tissues in 36 countries and donate 50% of our profits to help build toilets for those in need. As much as I love toilet paper, the reason I started this business is the impact we’re having on the world—since starting in 2013, we’ve donated almost A$2 million. 

Why did you accept to speak at PCOA18?

I’m really passionate about embracing (and creating) change, so this year’s conference theme is compelling.

How will your presentation resonate with the PCOA18 conference theme, Embracing Change’ - How Agile Are You?’

Every day I encourage my team to embrace change by testing out new ideas and learning from what works and what doesn’t work.  I’m looking forward to sharing some of the things I’ve learned from this approach, alongside some other lessons I’ve learned from running a purpose-led business.

What are the three key messages delegates will take away from your presentation?

  1. Doing good is good business: consumers want to give back and are on the lookout for value-aligned brands that let them create more impact with every dollar they spend
  2. Doing good isn't always easy: doing good is good business, but purpose-led businesses are held to a higher level of scrutiny than regular for-profit businesses.  So it’s important that you show customers that your company is true to its word. When you do this well, it helps to build an abnormally high level of brand trust... resulting in customers going above and beyond for the brands that they love!
  3. Everything is marketing: in the new world of hyper-connectivity where customers can share brand moments at the swipe of a finger, everything that a company creates can (and must) be thought of as a marketing opportunity.

What advice can you give to those entering the ever-changing events industry?

Learn by selling: keep trying new things, then listen intently to your customer to find out what worked and what didn’t work so well. If you use this information to adjust your approach in the future, it will make you more successful with every sale. Never be afraid to get things wrong - it’s how we learn.

Simon Griffiths' presentation at the 11th annual PCOA conference and exhibition is sponsored by ICMI. The PCOA18 conference and exhibition is being held at the Melbourne Convention and Exhibition Centre from 9 - 11 December. Click here to find out more and to register.

Published in Association Focus