Tahira Endean, head of events at SITE Global in Vancouver Tahira Endean, head of events at SITE Global in Vancouver

Anything is Possible with Collaboration

Tahira Endean, head of events at SITE Global in Vancouver, Canada will be one of the headline speakers at the Professional Conference Organisers Association (PCOA) 2019 conference at the ICC Sydney on 8 - 10 December.

Tahira’s session will be titled ‘Anything is Possible With Intentional Collaboration’.

She says great and memorable event design begins with an ingenious idea built out by creative collaboration artists. “This sounds simple, but it requires asking the right people to be on your team and creating surprise and delight.”


Barry Neame, PCO Association president says Tahira will share stories of when the unpredictable became the highlight, and why there needs to be open minds about planning around the unplanned. “She is a curious event producer, passionate about intentional event design and the integration of now ubiquitous technology to enhance the human experience at events and every day. “Tahira is committed to the meetings industry and has been recognised for a range of contributions, including as a Top 20 Trendsetter by Meetings Today (2018).”

In 2016, Tahira was named a MeetingsNet Changemaker. In 2015 she was named as one of the top five women in event technology and inducted into the Meetings Canada Hall of Fame in the big-idea category.  Her knowledge is shared in the ninth edition of the CIC Manual which provides the framework for the CMP studies and around the globe at industry conferences and events.  Tahira is driven by a fascination with what we are learning about neuroscience and the power of the five senses to enhance memory, knowledge retention and to improve connections. She is continually seeking appropriate ways to design the most relevant incentive meeting and event environments.


As an instructor at the British Columbia Institute of Technology, she instructs in both special-event planning and sustainable event management.  Tourism New Zealand (TNZ) is sponsoring Tahira’s presentation.

 “Tahira is a globally renowned business events professional who will bring a fresh perspective to the PCOA conference in 2019,” says Anna Fennessy, global business events manager at Tourism New Zealand. “The insights she will provide on how to design events, with the audience front and centre in all aspects of decision making, will be extremely beneficial to all in attendance.”

https://pco.asn.au/conference/