Eventbrite has officially launched into New Zealand, following significant organic growth in the local market. The move is part of the company’s APAC expansion efforts.
The technology has powered more than 70,000 events in New Zealand since inception and is establishing a presence in Auckland to build upon the momentum it has experienced with local event creators.
Local operations will be led by New Zealand native, Brad McIntyre, serving as marketing manager, Eventbrite Australia & New Zealand, and reporting into Phil Silverstone, general manager, Australia and New Zealand. McIntyre will be looking to hire local New Zealand talent to grow the team in the year ahead.
According to Silverstone, the live experience market and event scene is booming in New Zealand. Recent research shows that New Zealanders attend the most events in the western world, with more than nine out of 10 (93%) Kiwis having attended an event in the past 12 months, more than the US, UK, Europe, and Australia.
‘We’re incredibly excited to be launching into our second APAC market. The New Zealand office deepens our regional expansion and continues our mission of bringing people together through the power of live experiences,’ says Silverstone.
‘New Zealand may have a small population, but Kiwis have a huge appetite for live experiences, making it the perfect market for Eventbrite.’