Cape Reinga in Northland, New Zealand Cape Reinga in Northland, New Zealand

Northland enjoying growth

Northland continues to record annual guest night growth well ahead of the national average growth rate of 2.5, with guest nights growing by 5.2% overall in the December month.

The domestic market returned to strong growth while international nights were flat. Domestic nights grew 7.6% in December while international nights grew slightly by 0.4%.

Hotels (6.9%) and Holiday Parks (8.2%) recorded the highest growth rates.

The average Northland occupancy rate of 60.4% was just behind the national average of 61.6%.

Northland recorded the fourth highest volume increase in the country behind Canterbury, Taupo and Rotorua.

Northland’s December volume growth of 13,000 additional nights was ahead of Queenstown’s additional 12,000 nights.  

Around the region, growth was largely even across all districts in December, with Whangarei again recording good growth after an ‘against the trend’ decline blip last month.

Northland tourism spend is also on the rise, with growth rate for December 2017 $142 million, up 7% on December 2016. The national growth rate was 11%.

The Northland growth rate for the year-ended December 2017 is now 7%, just ahead of the national average growth rate of 6%.