Changes afoot in Queenstown

Changes afoot in Queenstown


Queenstown’s Regional Tourism Organisation, Destination Queenstown (DQ), has announced a new structure in a move to account for current and future demands and opportunities.

Finalised this week, a revised structure establishes a second director role to sit alongside current marketing and communications director, Sarah O’Donnell. O’Donnell’s team is unchanged and has responsibility for DQ’s consumer marketing, communications, media, PR, social media and campaign partnership activity.

The newly established position of business development director will oversee all channel sales and trade marketing activity, including domestic and international travel trade, industry partnerships, business events (C&I) and Study. This position will also become the director of the Queenstown Convention Bureau (QCB).

This team is currently made up of two international market managers, a QCB business development manager based in Melbourne, a QCB marketing executive and a Study Queenstown business development manager. A new position of QCB sales and marketing manager has been created to focus on New Zealand domestic and targeted long haul business event opportunities. This overall business development structure adds resources and senior capability to the B2B channel teams.

‘As Queenstown’s visitor markets and industry channels evolve, maintaining a suitably resourced organisation which is responsible for marketing New Zealand’s premier visitor destination and representing a large and diverse membership, is vitally important.’

Additionally, Louise Clark has been appointed to the new position of Queenstown Convention Bureau sales and marketing manager, effective from 4 September 2017 when she returns from maternity leave.

Sarah Norton has been appointed permanently to the market manager – Western position, which she has held during Clark’s leave over the last 12 months. This is effective from 7 August.

Recruitment for the business development director will commence immediately.