The direct Wellington – Canberra flights operated by
Singapore Airlines are opening up new opportunities
for both association and corporate business events,
says Canberra Convention Bureau director of
marketing and communications, Giselle Radulovic.
There is more than one
way to view Canberra
are also in the city’s sights.
‘We are talking to Singapore Airlines about how
we can bring individual decision makers here.
There are a lot of pre-conceptions about Canberra
but things have really changed over here in the
last five years. Once we get people here and show
them around, we often write business as a result.’
Canberra will be at PAICE for the first time
this year, prompted by the new flight.
into Kiwis’ sights
culture and influence; our innovation and
research hubs, our universities and our other
She says academics like to meet in Canberra
not only to exchange ideas with their peers but
because it is an ideal environment in which to
raise issues and policy positions and to seek
funding and approval for innovative projects.
‘This a place people can invest in, visit and
Radulovic says Canberra has a number of funky
and interesting hotels, such as the JamalaWildlife
Lodge – an African style lodge set in zoo grounds.
Other options include QT Canberra, Hotel
Hotel, The Little National, and the ‘super funky’
East Hotel. For those seeking international and
recognised brands, Canberra has names such as
Crowne Plaza, Hyatt and Novotel.
‘Traditionally Canberra has attracted a lot
of national association meetings,’ Radulovic
says. ‘Now we will be able to expand into the
Australasian associations and have much more
of an ANZfocus.We
will also be able to reach out
to Kiwis to boost delegate numbers. We think
it puts Canberra in contention for conferences
that it probably wouldn’t have been considered
for in the past.’
She says corporate events out of New Zealand