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SEPTember/OCTober

2016

High flyers: delegates on a pre-

Convene South famil to Wanaka

had a picturesque stop en route to

the heli-access-only luxury lodge

Minaret Station. Kerrie Atkinson,

AAM Pty Ltd; Denise Compt,

Siemens Ltd; Heather Shaw, The

Events Group; Barry McLeod, CMA

Events; and Annicka Bobbette,

Orbit Travel down in front. See page

30 for full Convene South coverage.

Photo credit: Nicola King

When the programme was taken under

Tourism New Zealand’s wing in 2012, a total

of five wins were generated off seven bids,

bringing $9.1 million worth of business to

the country.

Fast forward to 2016 and Tourism New

Zealand (TNZ) has already had 27 wins off

a total of 71 bids, generating a total of $38

million worth of business.

Total CAP wins to date will generate an

estimated $100 million worth of business

for New Zealand with a total of 74

conferences won.

2017 is already shaping up to be a great

year, with 13 conferences worth $19.3 million

confirmed so far.

TNZ is also working hard to spread the

love regionally, with conference wins in 2016

secured for Auckland, Rotorua, Hamilton,

Wellington, Wairarapa, Palmerston North,

Christchurch and Queenstown.

Lisa Gardiner, Tourism New Zealand’s

manager, international business events and

premium, says the international business

events sector holds great potential to attract

new, high value visitors to New Zealand.

‘Tourism New Zealand has significantly

increased its work in the business events

sector and we are seeing some great

results. Our focus is on continuing to build

momentum, with higher targets for both

conference and incentive bids.

‘Much of our success is about bringing

together international sector leaders who

want to attract key conferences to New

Zealand and getting them to work with our

CAP team who know exactly what is required

to make a successful bid on the international

stage. It’s about building strong relationships

where both sides are critical to putting

together a winning application.’

The Conference Assistance Programme

provides help with everything from an initial

feasibility study, costs, presentations and

delegate marketing support.

‘There is an incredible range of subject

matter but whatever the conference, there

is fierce international competition with New

Zealand often winning against the odds.'

CAPs off

to TNZ

Tourism New Zealand’s Conference Assistance Programme

(CAP) is going great guns, and New Zealand is poised for

an influx of conference activity over coming years.