High flyers: delegates on a pre-
Convene South famil to Wanaka
had a picturesque stop en route to
the heli-access-only luxury lodge
Minaret Station. Kerrie Atkinson,
AAM Pty Ltd; Denise Compt,
Siemens Ltd; Heather Shaw, The
Events Group; Barry McLeod, CMA
Events; and Annicka Bobbette,
Orbit Travel down in front. See page
30 for full Convene South coverage.
Photo credit: Nicola King
When the programme was taken under
Tourism New Zealand’s wing in 2012, a total
of five wins were generated off seven bids,
bringing $9.1 million worth of business to
Fast forward to 2016 and Tourism New
Zealand (TNZ) has already had 27 wins off
a total of 71 bids, generating a total of $38
million worth of business.
Total CAP wins to date will generate an
estimated $100 million worth of business
for New Zealand with a total of 74
2017 is already shaping up to be a great
year, with 13 conferences worth $19.3 million
confirmed so far.
TNZ is also working hard to spread the
love regionally, with conference wins in 2016
secured for Auckland, Rotorua, Hamilton,
Wellington, Wairarapa, Palmerston North,
Christchurch and Queenstown.
Lisa Gardiner, Tourism New Zealand’s
manager, international business events and
premium, says the international business
events sector holds great potential to attract
new, high value visitors to New Zealand.
‘Tourism New Zealand has significantly
increased its work in the business events
sector and we are seeing some great
results. Our focus is on continuing to build
momentum, with higher targets for both
conference and incentive bids.
‘Much of our success is about bringing
together international sector leaders who
want to attract key conferences to New
Zealand and getting them to work with our
CAP team who know exactly what is required
to make a successful bid on the international
stage. It’s about building strong relationships
where both sides are critical to putting
together a winning application.’
The Conference Assistance Programme
provides help with everything from an initial
feasibility study, costs, presentations and
delegate marketing support.
‘There is an incredible range of subject
matter but whatever the conference, there
is fierce international competition with New
Zealand often winning against the odds.'
Tourism New Zealand’s Conference Assistance Programme
(CAP) is going great guns, and New Zealand is poised for
an influx of conference activity over coming years.